Tylie Ad Solutions Announces Strategic Integration with Peach
Leading ad tech service provider Tylie Ad Solutions and Peach, a global market leader in video advertising workflow and delivery, today announced a new technology integration using Peach's API to automate and streamline workflow, effectively speeding up error-free global delivery of broadcast assets and Traffic and Clearance services.
Developed specifically for Tylie client Airbnb, the integration empowers Tylie to perform as an international advertisers' traffic department, with capabilities to centralize asset storage, post production workflow, and activate global campaigns across the United States, Europe and Latin America. Previously, Airbnb distributed their domestic campaigns globally by engaging multiple entities and various workflows. Now, thanks to Tylie's integration using Peach's Partner API, Airbnb is launching campaigns from within the Tylie Tandem platform, marking a streamlined option for international activation. The integration is available to all Tylie clients.
The announcement follows Tylie's Q2 alliance with The TEAM companies, which enables music, talent and element rights directly from within Tylie Tandem, a collaborative cross-screen management platform.
"Tylie continues to push for greater flexibility and improved options for our clients," said Tyler Savage, President of Tylie Ad Solutions." This integration adds key global capabilities to Tylie's offerings, helping us offer flexible solutions that meet the unique needs of our clients while saving both time and budget while eliminating inefficiencies."
Doug Conely, hief Product and Technology Officer at Peach, said: "Advertisers and agencies want to work with software tools that they know will save them time and money and provide the technological capabilities they need to deliver campaigns. Integrations like this, with an open ecosystem mindset, enable partners like Peach and Tylie to support their clients."
About Tylie Ad Solutions
Since 1996, Peach has been shaking up the way advertising is distributed and powering the world's most ambitious creative. Broadcasters around the world rely on Peach every day.
Operating across over 100 countries worldwide, the Peach technology has revolutionised ad industry workflows, replacing laborious manual tasks with automated processes, and offering efficiency, visibility and security. Its technology simplifies complicated ad delivery processes and ensures all ads arrive at their destinations in perfect condition.
For more information visit: peach.me
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