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Healthcare CRM Market to be Worth $30.6 Billion by 2030: Grand View Research, Inc.
[September 21, 2022]

Healthcare CRM Market to be Worth $30.6 Billion by 2030: Grand View Research, Inc.

SAN FRANCISCO, Sept. 21, 2022 /PRNewswire/ -- The global Healthcare CRM market size is anticipated to reach USD 30.6 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a lucrative CAGR of 8.4% from 2022 to 2030. The use of CRM helps healthcare organizations to streamline their workflow and better manage patient care. It also helps in reducing the cost and increasing efficiency. Moreover, unpreparedness for the global COVID 19 pandemic has further heightened the need for digitized interoperability solutions providing faster and more effective results.

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Key Industry Insights & Findings from the report:

  • The Healthcare CRM market was valued at USD 14.3 billion in 2021 and is expected to grow at a CAGR of 8.4% during the forecast period.
  • Based on functionality, sales segment dominated the market in 2021 while the it is also anticipated to be the fastest growing segment in the coming years. This is owing to growing number of solutions available in the market and initiatives implemented by leading companies.
  • End-to-end sales management platform from Creatio for example facilitates the acceleration of sales processes for companies operating in various industries including retail, public sector, pharma, manufacturing etc.
  • Based on deployment mode, cloud/ web-based model held the largest share of the market in 2021. It is also projected to grow at the fastest CAGR during the forecast period.
  • Healthcare Providers accounted for highest market share of over 30% by end use in 2021. Healthcare Payers segment on the other hand, is estimated to grow the fastest.
  • North America and Europe are expected to be the major regions for the growth of this industry. Emerging regions such as the Asia Pacific is expected to show lucrative growth during the forecast period owing to changing healthcare system and demand for collaborative care
  • A common trend observed is the rising partnerships among market players for innovation by leveraging each other competencies. For instance, Salesforce expanded its presence in IT through the launch of the cloud, with the collaboration of major industry partners such as Centura Health, Philips, Deloitte Digital, and Accenture

Read 150-page market research report, "Healthcare CRM Market Size, Share & Trends Analysis Report By Functionality, By Deployment Mode (On-premise Model, Cloud/Web-based Model), By End-use, By Region, And Segment Forecasts, 2022 - 2030", published by Grand View Research.

Healthcare CRM Market Growth & Trends

The rising adoption of EHR, in developed as well as developing economies is anticipated to provide this market with a lucrative growth platform in the coming few years.

Vitally impacting drivers for the industry include a rapidly growing percentage of an aging population, a rise in chronic disease incidence, and the advancement of new technology. Demand for operational efficiency in a healthcare organization, adoption of home care/ virtual care, and the big data revolution is also contributing to the growth of the market According to a study by Deloitte, 62.0% of patients are comfortable with online consultation with a doctor. The shift from volume to value-based care and the rise of consumerism in healthcare is also expected to contribute significantly to the growth of the market.

Market players adopt strategies such as Deployment mode launches, collaborations, partnerships, and mergers and acquisitions to strengthen their industry position. For instance, in September 2019, GetWellNetwork and Cerner partnered to narrow the gaps between providers and patients from inpatient to outpatient settings and the home. This partnership was aimed at providing convenient access and consumer engagement. Also, in August 2021, Zoho corporation introduced its brand-new Canvas Zoho CRM, a unique creative studio for CRM customization. Canvas makes the CRM user experience consumer-level simple by utilizing a no-code design studio, and increasing CRM adoption rates.

Healthcare CRM Market Segmentation

Grand View Research has segmented the Healthcare CRM market on the basis of Functionality, Deployment mode, End Use, and region:

Healthcare CRM Market - Functionality Outlook (Revenue, USD Billion, 2017 - 2030)

  • Customer Service and Support
  • Digital Commerce
  • Marketing
  • Sales
  • Cross -CRM

Healthcare CRM Market - Deployment mode Outlook (Revenue, USD Billion, 2017 - 2030)

  • On-premise Model
  • Cloud/Web-based Model

Healthcare CRM Market - End Use Outlook (Revenue, USD Billion, 2017 - 2030)

  • Healthcare Providers
  • Healthcare Payers
  • Life Sciences Industry

Healthcare CRM Market - Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
  • Latin America
    • Brazil
    • Colombia
  • MEA
    • South Africa

List of Key Players of the Healthcare CRM Market

  • Microsoft
  • Cerner Corporation (Oracle)
  • IBM
  • SAP
  • Accenture
  • Zoho Corporation
  • hc1
  • LeadSquared
  • Salesforce
  • Veeva Systems
  • Talisma
  • Alvaria
  • NICE
  • Verint Systems Inc.
  • Creatio

Check out more related studies published by Grand View Research:

  • Healthcare IT Market - The global healthcare IT market size is expected to reach USD 1,305.1 billion by 2030 and is expected to expand at a CAGR of 29.3% in the forecast period, according to a new report by Grand View Research, Inc. Growing digitalization of healthcare, increasing digital literacy, the emergence of start-ups, growing government funding & support, increasing smartphone penetration, growing IT spending, improving network connectivity, and advancing infrastructure is driving the development & growth of the industry.
  • Healthcare API Market - The global healthcare API market size is expected to reach USD 336.02 million by 2027, according to a new report by Grand View Research, Inc. The market is projected to register a Compound Annual Growth Rate (CAGR) of 6.3% from 2020 to 2027. Increasing demand for healthcare integration and adoption of Application Programming Interfaces (APIs) by the HCOs are the major factors driving the growth of the market.
  • Healthcare Information System Market - The global healthcare information system market size is expected to reach USD 1,097 billion by 2030 and is expected to expand at a CAGR of 13.2% over the forecast period, according to a new report by Grand View Research, Inc. Smartphones offer benefits such as large storage capacity, ease of use, and portability, making them an optimal solution for monitoring and diagnostic services.

Browse through Grand View Research's Healthcare IT Industry Research Reports.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.


Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
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