TMCnet News
One in two U.S. holiday shoppers steadfastly brand loyal - will only shop at stores frequented in the past: Optimove SurveyTrust is a key to loyalty as 48% of consumers distrust brands with their personal information NEW YORK, Sept. 21, 2022 /PRNewswire/ -- One in two U.S. holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past. And trust is a key to loyalty, as 48% of consumers said they distrust brands with their personal information. For shoppers, familiarity equals safety, as 96% of respondents noted that they will shop online in 2022. These are among the key findings in a new survey of U.S. holiday shoppers from Optimove, a customer-led marketing platform used by hundreds of leading consumer brands across the globe. The survey found U.S. holiday shoppers, overall, will budget less on holiday gifts in 2022. Twice as many will spend less (35%) than respondents who plan to spend more (17%). Most will start their shopping journey early, with more than half saying Halloween will initiate their purchasing. Further, consumers are open to early offers from familiar brands -- 69% of respondents want early offers from preferred retailers. Just 41% of respondents said they are willing to wait for Black Friday/Cyber Monday sales. According to Pini Yakuel, CEO of Optimove, "These results underscore that brand loyalty is a huge bonus for retailers. Shoppers who have a relationship with a brand are more likely to trust that marketer to provide relevant, timely recommendations. Plus, wary consumers are comfortable sharing information with a brand they know." The survey of 514 U.S. consumers revealed several other key insights about shoppers as they approach the 2022 holiday season. These include:
About the Optimove 2022 Consumer Holiday Retail Shopping Survey The Optimove 2022 Consumer Holiday Retail Shopping Survey queried 514 U.S. citizens in September 2022. Respondents were ages 18-plus, 49% male/51% female (no respondents were non-binary or declined to answer), and household incomes were $50,000-plus. Eighty percent (80%) of respondents will shop at brick-and mortar-retailers, and 96% plan to shop online. To access the report, go to https://www.optimove.com/resources/downloads/optimove-2022-consumer-holiday-shoppingsurvey About Optimove Optimove is the first customer-led marketing platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands, including Dollar Shave Club, BetMGM, SodaStream, Pennsylvania Lottery, Papa John's, and Staples. For more information, go to Optimove.com View original content:https://www.prnewswire.com/news-releases/one-in-two-us-holiday-shoppers-steadfastly-brand-loyal---will-only-shop-at-stores-frequented-in-the-past-optimove-survey-301629365.html SOURCE Optimove |