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Sustainability and Consumer Research by IRI and NYU Stern CSB Showcases Trends and Opportunities for Consumer Products GrowthIRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, and the NYU Stern Center for Sustainable Business (CSB) today released new research, Sustainability and the Consumer, which features new survey data on consumer perceptions and leverages CSB's Sustainable Market Share Index™ to illustrate the sustainability attributes that matter most and how to optimize marketing efforts and product innovation to drive growth. Key findings from the research include: Consumers and Sustainability
Sustainability in Products
"Because our research with CSB shows a growth of sales and interest for sustainable products year-over-year, it's no surprise that we've seen successful new product launches incorporating sustainable benefits increasingly since 2017," said Joan Driggs, vice president, Content and Thought Leadership, IRI. "Our new research finds that Gen Z and millennials are noticing this increase and are more likely to try these new products than older generations." Register for Today's Webinar IRI and CSB will present key findings from the report in a co-hosted webinar today, Sept. 13, at 1 p.m. CT. Randi Kronthal-Sacco and Joan Driggs will cover which sustainability attributes matter most and how to optimize marketing efforts and product innovation to drive growth. To register for "2022 Sustainability and the Consumer," visit here. About IRI IRI unifies technology, analytics and data to reinvent how people and companies make decisions, take action and optimize performance. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com. About NYU Stern Center for Sustainable Business The NYU Stern Center for Sustainable Business (CSB) was founded on the principle that sustainable business is good business. We provide education, conduct research, and influence industry practice by proving the financial value of sustainability for business management and performance. At CSB, we aim to equip future and current corporate leaders with updated business frameworks that embrace proactive and innovative mainstreaming of sustainability, resulting in competitive advantage and resiliency for their companies as well as a positive impact for society. Learn more at www.stern.nyu.edu/sustainability or follow us on LinkedIn @NYU Stern Center for Sustainable Business and Twitter @NYUSternCSB
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