VTEX and Adyen partner to bring unified commerce to enterprise brands and retailers
New all-in-one offering creates a seamless experience between online and offline retail
NEW YORK, Sept. 7, 2022 /PRNewswire/ -- Today, VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, and Adyen (AMS: ADYEN), the financial technology platform of choice for leading businesses, announced a global partnership to accelerate enterprise brands and retailers' growth with a unified commerce experience across all touchpoints.
On the heels of a looming recession in the U.S., retailers must look for ways to improve the consumer experience and future-proof their businesses. Using a single, easy-to-implement native solution, merchants on VTEX can now do just that. VTEX has created a unified commerce destination - equipped with anti-fraud and acquiring services - to enable greater efficiency and increased performance across online and offline activities. Through an integration with Adyen's financial technology offering, merchants will have a 360º view of their customers, can personalize consumer journeys, and enable cross-team collaboration to deliver consistent contact across all points of interaction. Having access to all data in one centralized place also boosts business intelligence, enabling retailers to make informed decisions and facilitate reconciliation. According to a Forrester report, Adyen can bring an uplift of 1.52% in the authorization rate to merchants, decrease 27% of chargebacks and generate a ROI of 186% over three years.
"At VTEX, we are committed to enabling enterprises to ru their entire world of commerce in a single platform," said Santiago Naranjo, Chief Revenue Officer (CRO) at VTEX. "Through our partnership with Adyen, we are creating an all-in-one place that allows sellers to meet their customers wherever they are in the buying process and unlock new growth opportunities."
With VTEX's new unified commerce solution, users will experience:
"Unified commerce is no longer a nice to have, it's a need to have," said Roelant Prins, Chief Commercial Officer at Adyen. "Businesses are needing to innovate quickly to keep up with changing consumer needs and expectations. By adding payments into the VTEX ecosystem via Adyen, retailers and enterprise businesses will be able to unify all channels onto one platform making it easier to manage and scale."
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