TOPCOURT ADDS PICKLEBALL INSTRUCTION TO ITS TENNIS E-LEARNING PLATFORM, BECOMING THE WORLD'S ULTIMATE COACHING AUTHORITY FOR AMERICA'S FASTEST GROWING SPORT
NEW YORK, Aug. 25, 2022 /PRNewswire/ -- Today TopCourt took the next step in the company's growth by adding pickleball to its portfolio. Pickleball has more than 5 million active players in the United States, has enjoyed a 40% growth since 2020, boasts a celebrity following, and has been called by the Economist as "the fastest growing sport in America".
Launched in 2020, TopCourt has become the go-to destination for professional tennis instruction, with a coaching team featuring the world's best tennis players of the present, past and future, as well as the sport's most legendary coaches.
Adding pickleball instructional platform to TopCourt enhances the consumer experience and expands its demographic reach. Pickleball is enjoying a youth movement in the United States as more and more schools add the sport to its physical education curriculum. Pickleball's popularity has landed the sport TV deals with ESPN, CBS, and Tennis Chnnel.
As part of the new platform, TopCourt will partner with Professional Pickleball Association and its athletes, such as Ben Johns and Jessie Irvine, the sport's World No.1 players in both singles and doubles. Irvine's instructional videos will be unveiled this week and feature pickleball and fitness lessons from beginner to professional level of play; and Johns' lessons will follow shortly. Johns is considered the greatest pickleball player of all time.
"Pickleball has changed my life and I am excited to have a platform such as TopCourt to become one of its official coaches. It's been exciting to see pickleball grow exponentially over the last few years and I look forward to helping make pickleball the most popular recreational sport around the world," said Ben Johns.
In addition to record growth in the US, Montreal Gazette has called pickleball the fastest growing sport in Canada. The International Federation of Pickleball currently boasts 70 member countries, and a swelling global presence has inspired enthusiasts to lobby the International Olympic Committee for inclusion, perhaps in the 2028 Los Angeles Summer Olympics. To mount a successful Olympic bid, pickleball needs competitive players in at least 75 countries.
Over the last few years, numerous professional sports have added e-learning capabilities to their fan experience. TopCourt became the official e-learning platform of the ATP and WTA in 2021, bridging professional tennis and its star players and coaches with the everyday tennis fan. Numerous studies on the e-learning market project it to be worth $325B by 2025, with a survey of 2,500 organizations finding that those with comprehensive e-learning programs have 218% higher revenue per team member and 24% higher profit margins*.
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