WSO2 Launches WSO2 Private CIAM Cloud to Deliver Best-in-Class CIAM Support for Both B2B and B2C Demands
Santa Clara, CA, Aug. 18, 2022 (GLOBE NEWSWIRE) -- As organizations expand their online presence, they are exploring new ways to reach more customers through innovative partnerships. This is raising the stakes for enterprises to ensure a secure, frictionless customer experience (CX)—whether reaching these customers via business-to-consumer (B2C) or business-to-business (B2B) models. The new WSO2 Private CIAM Cloud, available today, addresses these demands with customer identity and access management (CIAM) functionality that goes beyond B2C to offer the industry’s most extensive CIAM support for B2B scenarios.
WSO2 Private CIAM Cloud is part of WSO2’s CIAM suite, which also includes the industry-leading, open-source WSO2 Identity Server software that manages more than 1 billion identities each year. WSO2 Private CIAM Cloud combines the proven B2C capabilities of the WSO2 CIAM suite with new B2B organization management functionality, which uniquely enables organizations to create multiple levels of B2B organizational hierarchies and lets administrators of each organization configure their own policies and processes.
WSO2 also introduced WSO2 Identity Server 6.0 today. Both the newest release of WSO2 Identity Server and the new WSO2 Private CIAM Cloud build on the current WSO2 CIAM suite to add significant new features. These include integration with third-party analytics tools, integration with TypingDNA for authentication based on typing biometrics, multi-attribute log-in support to give users more sign-in options, and device flow support to bring CIAM to a broader range of devices.
WSO2 will demonstrate WSO2 Private CIAM Cloud and WSO2 Identity Server 6.0 at the Gartner® Identity & Access Management Summit, which runs August 22 – 24, 2022, at Caesars Palace in Las Vegas, NV.
“More than a quarter of our CIAM customer base has started using WSO2 Identity Server for B2B, which gave us valuable real-world insights into how to support enterprises’ increasingly sophisticated market requirements with our new WSO2 Private CIAM Cloud,” said Geethika Cooray, vice president and general manager of identity and access management at WSO2. “With our expanded WSO2 CIAM suite, our customers have greater flexibility than ever to support their B2B and B2C scenarios, leverage business customers and partners to scale business models, broaden their market reach, and speed time to market—all while easily adapting their CX for distinct audiences to optimize user engagement.”
Extending CIAM from B2C to B2B
WSO2 Private CIM Cloud supports the growing demand to extend CIAM from B2C to B2B by building on the industry-leading functionality already in use with WSO2 Identity Server, the uniquely extensible, API-driven, cloud native product that enables developers to harness the power of CIAM without being security experts. It incorporates the ability to federate, authenticate and manage identities; bridge across heterogeneous identity protocols; and secure access to web and mobile applications along with API-based endpoints.
Additionally, WSO2 Private CIAM Cloud goes beyond WSO2 Identity Server 6.0 to provide robust support for B2B business models through the new B2B organization management feature. Unlike other CIAM products that are limited to simple organization management, the B2B organization management handles complex nesting, which gives enterprises the flexibility to:
“The needs of partners are somewhat distinct from consumers but equally important to the success of organizations already down the road in their digital transformation journeys,” said Jay Bretzmann, vice president of identity research at IDC. “Built with ears to the development ground, WSO2 Private CIAM Cloud should help organizations delight partners in the same way it has enriched consumer user experiences, going beyond simple access to provide greater management capabilities and automation options.”
Enhancing Users’ Experiences
Greater analytics functionality for enterprise users. Both offerings include pre-configured integration with Elasticsearch, Logstash and Kibana (ELK) based analytics. Additionally, they can be integrated with other third-party analytics tools.
Typing biometric authentication via TypingDNA. Integration with TypingDNA enables organizations to leverage typing biometrics and offer customers seamless, user-friendly, risk-based authentication (RBA) that enhances security and fraud detection.
Multi-attribute login support. Enterprise can now make it easier and more convenient for users to sign into applications by letting them choose which attribute they want to use as their primary identifier, such as username, email address, or phone number.
Device flow support. The new feature expands the range of devices an organization can effectively use within the overall CX solution to include devices with limited input capabilities, such as smartphones and smart TVs.
1Gartner, “IAM Leaders’ Guide to Access Management,” by Abhyuday Data, Michael Kelley, and Henrique Teixeira, April 27, 2022. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
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