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Lemonade Selects RapidSOS to Route Critical Data to 911 During A Vehicle Crash
[August 04, 2022]

Lemonade Selects RapidSOS to Route Critical Data to 911 During A Vehicle Crash

NEW YORK, Aug. 4, 2022 /PRNewswire/ -- RapidSOS, the emergency response data platform used by over 5,300 emergency communications centers (ECCs) globally, today announced that Lemonade, the digital insurance company powered by social impact, has selected RapidSOS to support Lemonade Car's emergency services feature. In the event of a car crash, RapidSOS will route critical data from the Lemonade app to the nearest 911 center to help provide those details to first-responders.

By the year 2025, it is predicted that more than 70% of the cars sold will be connected vehicles with rich data available about the driver and telematics systems, according to a recent Counterpoint Research May 2022 Connected Car Forecast. Per a Statista report, there were about 84 million connected cars on the road in 2021. This significant expected growth is marked by a consumer that expects their car to cater to every touch point and for it to learn from their behaviors and usage and react in times of emergency. Increasingly, telematics is also being used to help insurance companies better serve their customers and reward them for safe and low-mileage driving. The next level to this connected experience is automatic crash detection and a direct data connection to 911.

How It Works

When a crash is detected, for those opted-in to use telematics, the Lemonade app will attempt to contact the driver by app push notification or call from RapidSOS to confirm the crash and whether emergency assistance is needed. If the Lemonade user verifies the emergency through the app or voice, Lemonade will attempt to push data through RapidSOS to the nearest 911 center. If the Lemonade user does not respond to the crash confirmation or if emergency assistance is verified via RapidSOS's Monitoring, the local ECC will receive a phone call to confirm response and receive incident information through RapidSOS.

Digitizing Insurance Claims with Smart Data

With Lemonade's insurance model, location-based technology is used to help make drivers' insurance better and more affordable. By tying into telematics and real-time location, we believe Lemonade can better understand a driver's behaviors and usage, and adjust their rate based on that data in all of the states where Lemonade Car currently operates.

With the new integration of RapidSOS with the Lemonade's app, we believe there is now a powerful way for drivers to confirm a crash has occurred and route data to the nearest 911 center to help quickly provide first responders with important information. At the same time, this data is also available for Lemonade users for simpler and faster claim filing after an accident or crash has occurred. Combined with Lemonade's award-winning, mobile-first customer service and claims process, we believe the combination can help take the stress out of the aftermath of an incident.

RapidSOS Emergency Response Data Platform

Built in partnership with public safety and leading tech companies, RapidSOS uses leading technology to help connect data from devices to first responder agencies across the U.S. The result is one API connection that enables rapid verification and the critical data that 911 needs to drive a verified, data-enriched, prioritized response.

"Lemonade has been an industry disruptor with its data-centric approach to delivering insurance for drivers of today's connected vehicles; their approach, and technology, align very much with RapidSOS," said Ed Parkinson, RapidSOS' President of Public Sector. "With our relationships and footprint within the 911 community in the US— including telecommunicators' familiarity with our dashboard, data delivery and Alerts system, together with Lemonade's location-based app and understanding of what is happening with a vehicle—the goal is to help save more lives with faster and more accurate response and a simpler and more streamlined claims process afterwards."

This new capability is available to customers today. For information on Lemonade Car, visit

About RapidSOS

In partnership with public safety, RapidSOS has created the world's first emergency response data platform that securely links life-saving data from 400M+connected devices to emergency services and first responders. Through the platform, RapidSOS provides intelligent data that supports over 5,300 Emergency Communications Centers worldwide, across 165 million emergencies in 2021. Together with innovative companies recognized as RapidSOS Ready, RapidSOS is supporting first responders in saving millions of lives annually.

About Lemonade

Lemonade offers renters, homeowners, car, pet, and life insurance. Powered by artificial intelligence and social impact, Lemonade's full stack insurance carriers in the US and the EU replace brokers and bureaucracy with bots and machine learning, aiming for zero paperwork and instant everything. A Certified B-Corp, Lemonade gives unused premiums to nonprofits selected by its community, during its annual Giveback. Lemonade is currently available in the United States, Germany, the Netherlands, and France, and continues to expand globally.

Follow @lemonade_inc on Twitter for updates.


This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements including, among others, statements regarding: the ability to route critical data in the event of a crash via RapidSOS to the nearest 911 center to help provide those details to first-responders, and any expected benefits from such feature; the number of connected vehicles as a percentage of total cars sold; current and future expectations of consumers regarding their car; use of telematics to help insurance companies; expectations regarding the timing or feasibility of the implementation of automatic crash detection and a direct data connection to 911; the ability to detect a crash and the Lemonade app contacting a driver in the event of a crash; expectations regarding the function of the Lemonade app in connection with RapidSOS, including the receipt of a phone call by the local ECC in the event a Lemonade user does not respond to the crash confirmation or if emergency assistance is verified via RapidSOS's Monitoring; the ability to make drivers' insurance better and more affordable; the ability of tying telematics and real-time location to better understand a driver's behavior and usage, and the resulting impacts on the affordability of drivers' insurance; the ability of RapidSOS to help drivers confirm a crash has occurred; the speed at which first responders will receive important information; the ability of the combination of Lemonade and RapidSOS to help take the stress out of the aftermath of an incident; and the ability to save more lives.

These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the following: Our history of losses and the fact that we may not achieve or maintain profitability in the future; our ability to retain and expand our customer base; the fact that the "Lemonade" brand may not become as widely known as incumbents' brands or the brand may become tarnished; the denial of claims or our failure to accurately and timely pay claims; our ability to attain greater value from each user; the novelty of our business model and its unpredictable efficacy and susceptibility to unintended consequences; the possibility that we could be forced to modify or eliminate our Giveback, which could undermine our business model; the examinations and other targeted investigations by our primary and other state insurance regulators that could result in adverse examination findings and necessitate remedial actions; our limited operating history; our ability to manage our growth effectively; the impact of intense competition in the segments of the insurance industry in which we operate on our ability to attain or increase profitability; the unavailability of reinsurance at current levels and prices, which could limit our ability to write new business; our ability to renew reinsurance

contracts on comparable duration and terms to those currently in effect; our exposure to counterparty risks as a result of reinsurance; the loss of personal customer information, damage to our reputation and brand, or harm to our business and operating results as a result of security incidents or real or perceived errors, failures or bugs in our systems, website or app; our actual or perceived failure to protect customer information and other data, respect customers' privacy, or comply with data privacy and security laws and regulations; our ability to comply with extensive insurance industry regulations and the need to incur additional costs or devote additional resources to comply with changes to existing regulations; our exposure to additional regulatory requirements specific to other vertical markets that we enter or have entered, including auto, pet and life insurance, and the need to devote additional resources to comply with these regulations; the ability of Lemonade to successfully integrate Metromile's operations, product lines and technology;

the ability of Lemonade to implement its plans, forecasts and other expectations with respect to Metromile's business after the completion of the transaction and realize additional opportunities for growth and innovation; the ability of Lemonade to realize the anticipated synergies from the proposed transaction in the anticipated amounts or within the anticipated timeframes or costs expectations or at all; the ability to maintain relationships with Lemonade's and Metromile's respective employees, customers, other business partners and governmental authorities; and the other risks, uncertainties and important factors contained and identified; and our inability to predict the lasting impacts of COVID-19 to our business in particular, and the global economy generally. These and other important factors are discussed under the caption "Risk Factors" in our Form 10-K filed with the SEC on March 1, 2022 and in our other filings with the SEC could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management's beliefs as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

CONTACT:  Maria Larrazabal, [email protected]

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