22nd Century Group (Nasdaq: XXII) Supports Federal Proposal to Require Less Nicotine in All U.S. Cigarettes
BUFFALO, N.Y., June 22, 2022 (GLOBE NEWSWIRE) -- 22nd Century Group, Inc. (Nasdaq: XXII), a leading agricultural biotechnology company dedicated to improving human health with reduced nicotine tobacco, hemp/cannabis, and hops advanced plant technologies, is now selling the first and only 95% reduced nicotine content cigarette compliant with the renewed federal policy initiative to require all cigarettes sold in the U.S. be made minimally or non-addictive.
“We are delighted by today’s announcement from the Biden Administration, which is great news for adults who smoke and for 22nd Century Group,” said John Miller, president of 22nd Century’s tobacco programs. “The FDA requiring tobacco companies to reduce the nicotine content in all cigarettes sold in the United States has long been seen as the most powerful tool in the fight to reduce smoking and its grave health effects on citizens.”
“We are excited to pilot sales of the first and only cigarette designed specifically not to create and sustain addiction, but to instead reduce the hold of cigarette addiction on adult smokers,” said Miller. “The facts clearly demonstrate that the overwhelming majority of smokers want to quit, but few are able to do so, even after repeated attempts with current smoking cessation therapies or alternative nicotine products. VLN® from 22nd Century offers a new approach in this fight – a tobacco cigarette that actually helps adult smokers reduce their nicotine consumption and smoke less. We are hopeful that many will also go on to quit their habit of smoking highly addictive cigarettes entirely.”
VLN® King and VLN® Menthol King 95% reduced nicotine content cigarettes from 22nd Century are the first and only cigarettes to secure the U.S. Food and Drug Administration’s Modified Risk Tobacco Product (MRTP) designation. Moreover, the FDA requires 22nd Century to also include “Helps You Smoke Less” on product packaging and advertising to further communicate to adult smokers the unique product attributes.
Both of 22nd Century Group’s reduced nicotine content products are being sold in a pilot program in the greater Chicagoland area through the nation’s second largest C-store chain, Circle Stores. Pilot sales have indicated that there is a strong interest in a cigarette to help smokers smoke less as they seek to take control of their smoking habit.
Upon completion of the pilot program, VLN® products are expected to advance to a national launch, making them available to more than 30 million adults who currently smoke highly addictive cigarettes in the U.S. Of those smokers, it is estimated that 70% want to quit. Each year, more than half of smokers make an attempt to quit, but the Centers for Disease Control and Prevention (CDC) data indicates only 7% succeed, regardless of the method they use. VLN® reduced nicotine content cigarettes provide an additional tool to help smokers break their habit.
The MRTP designation and associated claims granted to 22nd Century’s VLN® products were based on extensive, independent research showing that 22nd Century’s reduced nicotine content tobacco cigarettes smoke and taste like a conventional cigarettes, while containing 95% less nicotine. At that greatly reduced nicotine level, the clinical data and extensive federally-sponsored research show that 22nd Century’s products help smokers to smoke less, providing a new and innovative approach in the fight to reduce smoking in the U.S. Cigarette addiction continues to claim the lives of nearly half a million Americans each year.
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