Outlook on the Artificial Intelligence in Marketing Global Market to 2027 - Development of Marketing Analytics Presents Opportunities
DUBLIN, June 14, 2022 /PRNewswire/ -- The "Global Artificial Intelligence in Marketing Market (2022-2027) by Offering, Technology, Deployment, Application, End-User, Geography, Competitive Analysis, and the Impact of Covid-19 with Ansoff Analysis" report has been added to ResearchAndMarkets.com's offering.
The Global Artificial Intelligence in Marketing Market is estimated to be USD 9.8 Bn in 2022 and is projected to reach USD 23.14 Bn by 2027, growing at a CAGR of 18.75%.
Market dynamics are forces that impact the prices and behaviors of the Global Artificial Intelligence in Marketing Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
Company Profiles
The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Appier, Baidu, BMW, GumGum, Intel, Micron Technology, Microsoft, Oculus360, Oracle, Sentient Technologies, etc.
Countries Studied
- America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
- Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
- Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
- Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
Competitive Quadrant
The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Ansoff Analysis
The report presents a detailed Ansoff matrix analyis for the Global Artificial Intelligence in Marketing Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
The report analyses the Global Artificial Intelligence in Marketing Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.
Why buy this report?
- The report offers a comprehensive evaluation of the Global Artificial Intelligence in Marketing Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
- The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
- The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
- The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
- The report also contains the competitive analysis using Positioning Quadrants, the analyst's Proprietary competitive positioning tool.
Key Topics Covered:
1 Report Description
2 Research Methodology
3 Executive Summary
4 Market Dynamics 4.1 Drivers 4.1.1 Higher Usage of Social Media for Advertising 4.1.2 Increasing Adoption of Customer-Centric Marketing Strategies 4.1.3 Huge Demand for Virtual Assistants 4.2 Restraints 4.2.1 Limited Number of AI Experts 4.3 Opportunities 4.3.1 Growing Adoption of Cloud-Based Applications and Services 4.3.2 Development of Marketing Analytics 4.4 Challenges 4.4.1 Fear Regarding Data Privacy 4.4.2 Unreliability of AI Algorithms
5 Market Analysis 5.1 Regulatory Scenario 5.2 Porter's Five Forces Analysis 5.3 Impact of COVID-19 5.4 Ansoff Matrix Analysis
6 Global Artificial Intelligence in Marketing Market, By Offering 6.1 Introduction 6.2 Hardware 6.2.1 Network 6.2.2 Processor 6.2.3 Storage 6.3 Services 6.3.1 Deployment & Integration 6.3.2 Support & Maintenance 6.4 Software
7 Global Artificial Intelligence in Marketing Market, By Technology 7.1 Introduction 7.2 Computer Vision 7.3 Context-Aware Computing 7.4 Machine Learning 7.4.1 Deep Learning 7.4.2 Reinforcement Learning 7.4.3 Semi-Supervised Learning 7.4.4 Supervised Learning 7.4.5 Unsupervised Learning 7.5 Natural Language Processing (NLP)
8 Global Artificial Intelligence in Marketing Market, By Deployment 8.1 Introduction 8.2 On Premises 8.3 On Cloud
9 Global Artificial Intelligence in Marketing Market, By Application 9.1 Introduction 9.2 Analytics Platform 9.3 Content Curation 9.4 Dynamic Pricing 9.5 Sales & Marketing Automation 9.6 Search Advertising 9.7 Social Media Advertising 9.8 Virtual Assistant
10 Global Artificial Intelligence in Marketing Market, By End-User 10.1 Introduction 10.2 Enterprise 10.3 BFSI 10.4 Retail 10.5 Consumer Goods 10.6 Media & Advertising
11 Americas' Artificial Intelligence in Marketing Market 11.1 Introduction 11.2 Argentina 11.3 Brazil 11.4 Canada 11.5 Chile 11.6 Colombia 11.7 Mexico 11.8 Peru 11.9 United States 11.10 Rest of Americas
12 Europe's Artificial Intelligence in Marketing Market 12.1 Introduction 12.2 Austria 12.3 Belgium 12.4 Denmark 12.5 Finland 12.6 France 12.7 Germany 12.8 Italy 12.9 Netherlands 12.10 Norway 12.11 Poland 12.12 Russia 12.13 Spain 12.14 Sweden 12.15 Switzerland 12.16 United Kingdom 12.17 Rest of Europe
13 Middle East and Africa's Artificial Intelligence in Marketing Market 13.1 Introduction 13.2 Egypt 13.3 Israel 13.4 Qatar 13.5 Saudi Arabia 13.6 South Africa 13.7 United Arab Emirates 13.8 Rest of MEA
14 APAC's Artificial Intelligence in Marketing Market 14.1 Introduction 14.2 Australia 14.3 Bangladesh 14.4 China 14.5 India 14.6 Indonesia 14.7 Japan 14.8 Malaysia 14.9 Philippines 14.10 Singapore 14.11 South Korea 14.12 Sri Lanka 14.13 Thailand 14.14 Taiwan 14.15 Rest of Asia-Pacific
15 Competitive Landscape 15.1 Competitive Quadrant 15.2 Market Share Analysis 15.3 Strategic Initiatives 15.3.1 M&A and Investments 15.3.2 Partnerships and Collaborations 15.3.3 Product Developments and Improvements
16 Company Profiles 16.1 Albert Technologies 16.2 Alibaba Group Holding 16.3 Amazon 16.4 Appier 16.5 Baidu 16.6 BMW 16.7 GumGum 16.8 Intel 16.9 International Business Machines 16.10 Meta Platforms 16.11 Micron Technology 16.12 Microsoft 16.13 Nvidia 16.14 Oculus360 16.15 Oracle 16.16 Salesforce 16.17 Samsung Electronics 16.18 Sentient Technologies
17 Appendix
For more information about this report visit https://www.researchandmarkets.com/r/dzvi2f
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SOURCE Research and Markets
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