New Social Media Campaign From Bausch + Lomb Aims to Raise Awareness that Cataracts Don't Wait
Campaign Includes Educational Social Media Posts to Broaden Patient Awareness of Cataract Surgery and Care During Cataract Awareness Month
VAUGHAN, ON, June 2, 2022 /CNW/ -- Bausch + Lomb Corporation (NYSE/TSX: BLCO) ("Bausch + Lomb"), a leading global eye health company dedicated to helping people see better to live better, today announced a new social media campaign designed to raise awareness around cataracts and the importance of routine screening for this treatable condition. The campaign will run throughout June during Cataract Awareness Month.
Cataracts are the leading cause of vision loss in the United States and the leading cause of blindness worldwide.1 Cataract surgery is among the most common treatment options for cataracts, and while more than four million cataract surgeries are performed each year in the United States alone, there are still people affected who may delay treatment out of fear.2,3
"As an ophthalmologist, I see first-hand the impact that delaying cataract treatment can have on people's vision and lives," said Cathleen McCabe, M.D., CEO, Eye Health America, and cataract and refractive surgeon, Sarasota, Fla. "Education is critically important toward helping to alleviate the anxiety commonly experienced by patients when contemplating undergoing cataract surgery, even though it is considered one of the safest and most effective surgeries in the United States."3
Throughout the month of June, Bausch + Lomb is publishing educational resources and content on its social media platforms under the hashtag #CataractsDontWait to increase awareness around cataracts and facilitate conversations between those who may be affected and their eye care professionals.
"Bausch + Lomb is proud to educate the public about cataracts, their impact and the importance of routine screenings and not delaying treatment," said Christina Ackermann, president, Ophthalmic Pharmaceuticals, Bausch + Lomb. "Through the campaign message, 'Cataracts Don't Wait', we hope to encourage early and appropriate discussions between those affected and their eye care professionals about potential treatment options to hopefully lessen the potential for avoidable vision loss."
In the United States, more than 25 million Americans are estimated to have cataracts, according to the report Future of Vision: Forecasting the Prevalence and Costs of Vision Problems. As the population in America continues to age, the number of cataract cases are projected to increase by 50 percent to 38.5 million by 2032.5
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SOURCE Bausch + Lomb Corporation