Cordial Report Showcases Importance of Personalization In New Era of Customer Engagement
Cross-channel marketing platform leader uncovers heightened consumer expectations toward email, SMS and mobile app messaging
SAN DIEGO, May 24, 2022 /PRNewswire/ -- Cordial, the cross-channel marketing platform for brands to communicate in personal, intelligent ways, today announces the findings from its new consumer study, revealing changes in customer engagement expectations. The full report, The New Era of Customer Engagement, draws from the voices of 2,000 consumers, providing insight into evolving personalization expectations, opportunities for growth and innovations for marketers to better engage with their customers.
"When communicating with customers today, brands must break through endless noise to reach their customers. Tools and strategies that worked 10 years ago, let alone two years ago, no longer apply," said Jeremy Swift, CEO and co-founder of Cordial. "Expectations are at an all-time high as technology, instant gratification and myriad other experiences have shifted the norm for consumers. Customers want and expect greater personalization and relevant communication from brands. Highly personalized content is a must in today's marketing landscape, and partial data and disconnected channels don't cut t. Marketers need strong data capabilities to really ensure they are communicating with customers in the ways they expect. Brands must take the time to understand customer expectations and meet them where they are — with more thoughtful and timely communications."
As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. With accelerated online shopping behaviors and expectations, traditional, cyclical outbound messages from brands are no longer sufficient to drive engagement and retain brand loyalists.
Cordial collected data from two consumer surveys of 1,000 adults, age 18 and older, who live in the United States, focusing on consumer expectations, communications, and experiences in the customer journey to understand changing preferences and behaviors.
Key findings from the report include:
"Our customers have shifted their expectations and as a brand, we have to listen to what they want if we're going to stand out from competitors," said Angela Gow, Director of Digital Merchandising and Email at Eddie Bauer. "It is imperative for us to provide a personalized and relevant experience that allows our customers to feel connected, understood, and heard. By deeply personalizing our channels of communication through Cordial, we have seen a major increase in engagement and a 7% boost in average order value."
Agile marketers at companies including Boot Barn, Revolve, and Forbes trust Cordial to accelerate customer engagement and provide a fresh approach to messaging and real-time data. For more information visit www.cordial.com.
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