Azerion & MGA Entertainment Launch Partnership to Gamify the Iconic MGA Entertainment Brands
Azerion launches a content partnership to provide fans of L.O.L. Surprise! O.M.G.™, Rainbow High™ and Na! Na! Na! Surprise™ the perfect combination of brand immersion and entertainment
Amsterdam, 19 of May 2022 – Azerion, the digital entertainment and media platform, today announced the launch of its global digital content partnership with MGA ENTERTAINMENT INC, one of the world’s largest private toy companies. The collaboration is set to bring the most popular MGA Entertainment brands to the casual gaming world and expand Azerion’s dominance in engaging the youth and teenage market globally.
Azerion will launch in the third quarter of 2022 a dedicated MGA Entertainment portal for all the games related to the family and teenage targeted content across brands including L.O.L. SURPRISE! O.M.G.™, RAINBOW HIGH™, and Na! Na! Na! Surprise™. This will cover the full cycle from production and distribution to monetization. A series of cross-platform branded games will be released across the Azerion distribution network, which includes Azerion’s gaming portals, telcos and mobile stores. Azerion is planning a series of marketing and event activities to expand the reach of the branded games and engage the fan community.
With over 17,500 game titles already within Azerion’s content portfolio, the partnership will enable Azerion to further extend its footprint of bringing games to life to their family and teenage audience. Azerion will offer a quality gaming experience for end-users to interact with brands through the games. The platform will help connect MGA Entertainment’s well-known brands to 300,000+ advertisers.
Isaac Larian, CEO & Founder of MGA Entertainment, said:
Umut Akpinar, Co-Founder and Co-CEO of Azerion, said:
Notes to editors:
Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.
About MGA Entertainment
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