Marketing Operations Management Market to Surpass US$ 22.6 Bn by 2032 Amid Growing Need for Automation of Complex Tasks
Sales in Marketing Operations Management Software to Grow by 7.3% in 2032 as Trend for Brand Recognition Surges
Fact.MR's detailed analysis on the global marketing operations management market provides readers with a 360-degree view for the forecast period of 2022 to 2032. The report also unveils crucial information about latest trends, obstacles, opportunities, and growth drivers across various segments, including component, functionality, enterprise size, industry, and regions.
NEW YORK, May 13, 2022 /PRNewswire/ -- The global marketing operations management market size stood at US$ 9.6 Bn in 2021. As per the study, sales in the global marketing operations management market are projected to reach US$ 22.6 Bn, exhibiting growth at a CAGR of 7.9% during the forecast period (2022-2032).
Rapidly shifting industry landscape is surging the need for educating customers regarding various goods and brands. It is encouraging organizations to adopt innovative solutions, such as marketing operations management systems.
These systems enable organizations to increase their brand value by collaborating on content in real-time. These are also set to help them in minimizing brand devaluation, repetition, and duplication.
High demand for these systems to help organizations in ensuring adherence of content localization, as well as corporate and brand design rules in accordance with local laws is another factor that is estimated to augment growth.
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Moreover, introduction of marketing operations management systems equipped with product information management (PIM) features is likely to push sales. PIM capabilities help companies in gaining detailed information about brands. These also ensure their compliance with legislation related to products.
Hence, key players are incorporating artificial intelligence (AI) in their existing products to automate, optimize, formalize, and digitize a large number of tasks. They are striving to reduce the requirement of skilled human experts and automate complex tasks.
Meanwhile, some of the other key players are including machine learning (ML) in marketing operations management tools to evaluate data for predicting the future. They are also trying to suggest data-driven enhancements to improve the overall marketing performance.
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The global marketing operations management market consists of various large- and small-scale players. They are striving to implement numerous organic and inorganic strategies to strengthen their positions.
Some of them are focusing more on improving their existing product lines by introducing new features. A few others are engaging in mergers and acquisitions to expand their geographic presence and generate more shares in the market.
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In the latest study, Fact.MR offers a detailed study on global marketing operations management market for the forecast period of 2022 to 2032. This study also highlights key drivers promoting the sales of marketing operations management through detailed segmentation as follows:
By Enterprise Size
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