TMCnet News
Norwegian health club Fresh Fitness signs Agillic to build better training habitsPress release, Copenhagen, 4 April 2022 The Norwegian low-cost health club Fresh Fitness is on a mission to help members improve their training habits – and keep loyalty and retention levels high – by turning their sweat, tears, and data into personalised communication and motivation, using Agillic for the activation. Fresh Fitness is a Norwegian health club owned by SATS, the leading provider of fitness and training services in the Nordics, offering fitness classes, personal training, open gym and more. Its goal is to help its clients build a consistent workout habit that is sustainable and enjoyable, keeping engagement levels high. Fresh Fitness has already been working with Agillic technology partner Exerp for several years. The Danish member management solution handles everything membership-related for Fresh Fitness, from entrance controls to booking to billing and beyond. In managing these membership aspects, Exerp collects data on training frequency, additional purchases, locations visited, classes taken and more. However, without a marketing automation platform, the data accumulation largely sit idle. Now, Fresh Fitness is ready to take the customer experience to the next level and has signed Agillic to capitalise on this untapped data potential. With the existing Agillic-Exerp integration, Fresh Fitness can funnel the data right into Agillic to start sending data-driven, highly personalised communications almost immediately. Says Fresh Fitness’s Marketing Manager, Martine Sanne-Skaget: With the Exerp data, Fresh Fitness is implementing various customer journeys, including welcome flows, subscription information, communicating around recipient interests, class recommendations, product upselling, and inspiration throughout the customer lifetime. Says Exerp’s Director of Professional Services Luis González: Says Agillic’s CCO Bo Sannung: For further information, please contact About Agillic A/S Agillic is headquartered in Copenhagen, Denmark, with sales units in Berlin, Malmö and Oslo, and development units in Cluj-Napoca and Kyiv. Agillic A/S (publ) (Nasdaq First North Growth Market Denmark: AGILC) For further information, please visit www.agillic.com Attachment |