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Orva Appoints Joseph Falcão as Chief Financial Officer
[March 30, 2022]

Orva Appoints Joseph Falcão as Chief Financial Officer

Orva, a full-service e-commerce platform specializing in the sale of footwear, apparel, accessories and home products from leading consumer brands, announced today the appointment of Joseph Falcão as Chief Financial Officer. In this newly created role, Falcão will focus on scaling Orva's financial infrastructure to promote innovation and drive future growth for the company.

Falcão brings more than two decades of experience constructing, institutionalizing and scaling the finance functions of businesses across growth and large cap stages. He joins Orva from Thrasio, where he served as Chief Financial Officer, SVP of Finance and Treasurer during a period of significant sales growth and value creation. Prior to joining Thrasio in 2018, he was the Chief Financial Officer for Microline Surgical and McCue Corporation and held additional roles at iBasis, Ivensys and Dunkin' Brands. Currently, Falcão serves as a board member for the MIT Sloan CFO Summit and is an angel investor and scale-up mentor for TiE Global Angels.

"We are thrilled to welcome Joe to the team as Orva's Chief Financial Officer," said Abe Shalom, President of Orva. "We are confident that his prior exprience scaling the financial infrastructure of leading e-commerce platforms will be an incredible asset to Orva as we continue to execute our strategy."

"For more than a decade, the Orva team has provided immense value to clients and customers selling on marketplaces through its full-service e-commerce offering," said Joseph Falcão, Chief Financial Officer of Orva. "I'm excited to join the team that will lead Orva through the next phase of its growth journey as we set our sights on expansion opportunities across channels, categories and brands."

Falcão earned his Bachelor of Science in Systems Analysis / IT from Universidade Presbiteriana Mackenzie and a Bachelor of Science in Economics from University of Sao Paulo's School of Economics, Business and Accounting. He also holds an MBA in Finance and Marketing from Fundacao Getulio Vargas and Babson College. Falcão resides in Boston with his wife Cheryl and five children.

About Orva

Orva is a family-owned, full-service e-commerce platform that has actively managed leading brands on the Amazon platform since 2011. Orva provides long term solutions that sustain a brand's health and drive growth on the Amazon Marketplace through merchandising, optimized content, marketing, design and supply chain management. Since its founding as a retail chain of stores in 1948, the business has been passed on from generation to generation within the Aizer and Shalom families with each succeeding generation upholding the founding fathers' core focus on Orva's customers and valuable brand relationships.

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