TMCnet News
TAG Sets Record For Seal Certifications as Industry Closes Ranks Against Fraud, Malware, Brand Safety ThreatsWASHINGTON, March 3, 2022 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced a record number of certified companies and seals in 2022, as the digital advertising industry continued to close ranks against new and emerging threats in fraud, malware, and brand safety. This year, 231 TAG certified member companies have been awarded 313 TAG seals across TAG's Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs with a large majority of recertified seals (62%) awarded through independent validation. "As the digital advertising industry continues to evolve, so do the criminal activities taking place in our ecosystem," said Mike Zaneis, CEO of TAG. "TAG and our member companies have worked tirelessly to establish and maintain best-in-class global standards that protect the industry from potentially harmful threats around fraud, malware, and brand safety. We commend the companies who have obtained TAG Certification for 2022, and we look forward to working with them to build even greater success for our industry this year." Among the companies that have obtained TAG Seals for 2022 are: A+E Networks A360 Media ABC AccuWeather Activision Blizzard Media AdColony Adform Adloox AdTheorent Adverty agenda21 Amazon Advertising LLC Amazon Services LLC Amobee Aniview Annalect Anura Solutions, LLC Assembly AT&T Audacy (f.k.a. Entercom) Audience Store Auto Trader Limited BabyCenter Bauer Media BeachFront Media Bell Media Bent Pixels Bidstack BidSwitch Blavity, Inc. Boltive BounceX BroadbandTV Corp. d/b/a BBTV Captify Technologies Inc. d/b/a Captify carat CBC Radio-Canada CBS Interactive Charter Communications CMI Marketing Inc. (Cafe Media) Conde Nast Connatix Core Corus Entertainment Inc. Crimtan Criteo Dailymotion Dealer.com DoubleVerify Encore Digital Media Ltd Engine Media Exchange Enthusiast Gaming Inc. Epsilon/Conversant ESI Media ESPN Essence Global Limited Everyday Health, Inc. ExMarketPlace FZ Fox Corporation FreeForm FreeWheel Gallery Media Group GeoEdge GFR Media Global Gridsum GroundTruth GroupM Guardian GumGum Havas Media Haymarket Media Group Healthline Media, Inc. hellomagazine Horizon Media Hulu HUMAN Security (formerly White Ops) Hybrid Theory ImpreMedia INCA Index Exchange Industry (the 7Stars) Ifolinks InMobi Innity Insider Inskin Media Ltd Integral Ad Science iONE Digital IPG Mediabrands ITN Digital John Ayling & Associates Jun Group Productions LLC Kelly Scott Madison King.com Ltd. KNOREX Kroger LADbible Group Ltd Leaf Group LiveScore LoopMe M6 MadHive Inc. MAGNA GLOBAL Mail Metro Media Mantis Match Group MediaCom MediaCom North MediaMath Mediavine MGID Miaozhen Systems Mindshare MiQ Digital Ltd d/b/a/ MiQ MobileFuse, LLC Mobsta MOLOCO, Inc. MRC Media LLC/Valence Media Group Nativo NBCUniversal Neo Media World News Corp UK & Ireland Limited Newsweek Publishing LLC Nextdoor NGL Media LLC ogury Omnicom Media Group OpenX Oracle Advertising Orangeclickmedia Outbrain Inc. Pandora Pelmorex Media Inc. Penske Media Corporation Pixalate PLAYGROUND XYZ Playwire LLC POKKT Postmedia Network Inc Precise TV Ltd Premion primis ProData Media Group Protected Media Publicis Groupe PubMatic Quotient Rainbow Media Holdings LLC Ranker Reach Rezonence Rogers Media Inc. Roku DX Holdings, Inc. RTB House RTBAsia RTE - Ireland's National Pubic Service Media SAMSUNG Scoota SelectMedia Sharethrough SHE MEDIA LLC Sky Smaato Inc Sovrn Spider Labs, Ltd. Sportority Inc. Spotify SpotX Taboola Tactics Network LLC d/b/a CPMStar TAN Media Ltd Teads Telegraph Media Group Limited The E.W. Scripps Company The Kite Factory The Media Trust The Trade Desk The Walt Disney Company The Weather Company, an IBM Business TikTok TMBi Total Media Tremor Video TripAdvisor TripleLift Turner Twitch Undertone Networks Univision Communications Inc. Unruly Vericast VDX.tv Venatus Verizon Media DSP Vevo Viacom Viant Vice Media vidazoo Ltd. VRTCAL Markets, Inc Walmart, Inc. Warner Media Washington Post Wavemaker Global LLC White Bullet Wieden + Kennedy Wikia, Inc. d/b/a Fandom Xandr Xaxis Yahoo "Our approach of 'global standards for local markets' has again proven its worth. Thanks to the support and active participation of hundreds of member companies around the world, the relevance of TAG standards in all markets and across the digital advertising supply chain has never been more pertinent," said Todd Miller, VP Policy and Compliance at TAG. "Every TAG Certified company has demonstrated its leadership in protecting its customers, partners, and the entire industry from these pernicious threats, and we are deeply grateful for their engagement and contribution to this critical effort." In addition to the individual seal awards, a record 15 companies achieved TAG Platinum status, which is awarded to those who successfully earn all three of TAG's certification seals – an11% increase in Platinum companies from 2021. Those companies are AdForm, Amazon Advertising, AT&T, Google, Index Exchange, IPONWEB, Kroger, Magnite, MobileFuse, OpenX, Publicis Groupe, Sovrn, Spectrum Reach, The Trade Desk, and Xandr. More information regarding certified companies is available by searching company name or each company's unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation. Additional information about TAG's programs and the application process for TAG Registration and TAG's seal programs are available at www.tagtoday.net. About the Trustworthy Accountability Group The Trustworthy Accountability Group (TAG) is the global certification program designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 700+ member TAG community includes the world's largest and most influential brands, agencies, publishers, and ad tech providers. For more information on TAG, please visit tagtoday.net. Media Contact:
SOURCE Trustworthy Accountability Group 
|
View original content to download multimedia: