Immortals and Progressive Insurance? Announce Multi-Year League of Legends Naming Rights Deal
DETROIT, Jan. 13, 2022 /PRNewswire/ -- Immortals, a Great Lakes-based gaming and esports organization, and Progressive Insurance, the third largest auto insurer in the country, have officially announced an exclusive, multi-year entitlement agreement. Immortals' League of Legends ("LCS") teams will now compete as "Immortals Progressive." This is the esports organization's first ever LCS naming rights sponsorship; Progressive will also serve as the official insurance sponsor of Immortals.
As part of the announcement, Immortals Progressive revealed its "Northern Lights" themed jerseys and branding that pay homage to the northern lights and Great Lakes Region, home for both Progressive Insurance and Immortals.
"Our new branding previews how we intend to integrate visual representations of the Great Lakes Region throughout our merchandise, content and other collateral," said Brad Peters, Immortals Director of Brand. "This jersey design demonstrates how we are breaking the traditional mold of what fans expect to see from esports teams visually." The new jersey design is available for purchase now at store.immortals.gg.
In addition, Immortals Progressive will bring a number of entertaining and interactive initiatives to the gaming community in 2022, including:
"We look forward to continuing our relationship with Immortals as the team's LCS entitlement sponsor," said Jay VanAntwerp, Media Business Leader at Progressive. "We're excited to work with Immortals throughout the upcoming season to bring fans and members of the gaming community fun and engaging content from the players as well as activations and unique opportunities to interact with the team."
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the third largest auto insurer in the country, a leading seller of motorcycle and commercial auto insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
Media Contact: Anne Polkinghorn, [email protected]
View original content to download multimedia:https://www.prnewswire.com/news-releases/immortals-and-progressive-insurance-announce-multi-year-league-of-legends-naming-rights-deal-301460064.html
Session Details TBA
Keynote Panel Session - Open to all Badge Holders
Lunch Vouchers Provided to Paid Conference Pass Holders, Exhibitors, Sponsors, Speakers, Press