Mirakl Survey Proves Shoppers Are Moving Purchasing Power to Online Marketplaces
BOSTON, Jan. 13, 2022 /PRNewswire/ -- Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform, today announced the release of The 2022 State of Online Marketplace Adoption, a global survey of 9,000 consumers that explores the ways in which online shoppers are shaping the marketplace economy. According to the findings, the eCommerce landscape has shifted in response to rising consumer expectations around rapid delivery, product quality and variety, and lower pricing. Two-thirds of consumers surveyed globally prefer eCommerce sites with online marketplaces, and 70% say online marketplaces are the most convenient way to shop. The report also found that "power shoppers" — the most frequent, highest-value online shoppers — are leading the way with greater adoption of online marketplaces.
"This first global study on consumer preferences for marketplaces offers important insights for retailers as they evolve their eCommerce strategies for a post-pandemic economy," said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. "The survey results clearly indicate that consumers want more of their favorite retailers to launch online marketplaces with third-party sellers. In today's 'always-on' retail economy, shoppers prize the competitive prices, increased variety and faster shipping times that only online marketplaces can deliver. Moreover, this preference is strongest among retailers' most valuable shoppers."
U.S. consumer preferences shift toward marketplaces
Convenience reigns supreme for consumers, especially high-volume "power shoppers"
The report also found as consumers shop more frequently online, marketplaces make up a higher percentage of their overall spending. That is due to a combination of convenience and trust, according to "power shoppers", high-value customers who make purchases online once per week or more. The vast majority (83%) of power shoppers in the U.S. believe that online marketplaces are the most convenient way to shop. On average, U.S. power shoppers conduct 50% of their online shopping through marketplaces, versus 43% for the average U.S. consumer. Most notably, power shoppers want to do even more shopping through online marketplaces: three-quarters (75%) of U.S. respondents said they would like more of their favorite retailers to have online marketplaces.
Other key findings from The 2022 State of Online Marketplace Adoption include:
The 2022 State of Online Marketplace Adoption is available for download at: https://info.mirakl.com/global-consumer-survey-by-mirakl
As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com
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