New Research Findings from TREW Marketing and GlobalSpec: 83% of Engineers Engage with Gated Technical Content; 73% Listen to Work-Related Podcasts
AUSTIN, Texas, Jan. 11, 2022 /PRNewswire/ -- TREW Marketing, and GlobalSpec today announced the release of the 2022 State of Marketing to Engineers Research Report.
Download the report now: https://www.trewmarketing.com/resources/2022-research-report
Both TREW Marketing, a full-service content marketing firm serving B2B companies that target highly technical buyers, and GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote products and grow businesses, understand the industrial marketer's need to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI. By discovering what type of information technical audiences want, and when and where they're looking for it – marketers can better reach, influence, and engage with their intended audiences.
The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a variety of industries, including manufacturing, engineering services, automotive, energy, consumer electronics, electronic components, semiconductor, and aerospace/defense.
The survey asks questions to monitor trends, as well as questios that take a deeper dive into particular channels and buying behaviors. This year's research examines valued sales behavior, measures LinkedIn interaction, and asks new questions about webinar and podcast engagement.
Key findings include:
Read the full report for more information on preferences for social platforms, videos, and enewsletters: https://www.trewmarketing.com/resources/2022-research-report
Webinar – State of Marketing to Engineers
Attend this webinar and discover answers to some of marketers' most critical questions:
Readers can download the complete research report, which details critical findings and conclusions, along with complete data by global region and age group, or register for the January 19 webinar to gain insight on how to use the data from this study to create better B2B technical marketing programs for the next decade.
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SOURCE TREW Marketing
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