Parks Associates: 85% of Security Dealers Offer Interactive Services
DALLAS, Dec. 9, 2021 /PRNewswire/ -- Parks Associates research finds 36% of US broadband households have a security system and 39% are obtained through security dealer channels. Additionally, 85% of security dealers offer interactive services, driving incremental revenues for monthly services. The research firm, in partnership with Alarm.com, is hosting the industry webinar "A New Era: Home Security Expansion" on Monday, December 13, at 1 pm CT US (2 pm ET) to discuss new opportunities for manufacturers and service providers as a result of expanding connected product ecosystems for in-premise security and professional monitoring.
"Parks Associates consumer surveys consistently find that peace of mind ranks in the top three smart home benefits that most influence purchasing, slightly below convenience and comfort," said Jennifer Kent, VP, Research, Parks Associates. "Consumers continue to adapt to the pandemic, and there has been an increased reliance on various services in the home—many with reoccurring monthly revenue potential. Security service providers can build on consumer recognition and trust of their peace-of-mind value and extend it to serve new use cases."
In this webinar, industry experts share Parks Associates' latest consumer and security dealer research and discuss the emerging areas where professional services can increase revenue and add value for consumers. Featured speakers:
Consumers' expectations for their devices and household services will continue to expand in parallel with their capabilities, opening many more opportunities for specialty providers in the home. The future is bright for those companies that recognize the value of choice and the opportunities to create additional stickiness and engagement through new services to consumers.
Other Parks Associates consumer research highlights:
About Parks Associates
The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions. http://www.parksassociates.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/parks-associates-85-of-security-dealers-offer-interactive-services-301441358.html
SOURCE Parks Associates
Keynote Presentation - Open to all Badge Holders
Rethinking the Organization: Success Strategies for Hybrid Work
Use it or Lose it! Changes in Spectrum Policy