Pega Introduces New AI-Powered Capability to Usher in the Next Generation of Omnichannel Marketing
CAMBRIDGE, Mass., Dec. 1, 2021 /PRNewswire/ -- Pegasystems Inc. (NASDAQ: PEGA), the software company that crushes business complexity, today announced Next-Best-Action Customer Journeys, a new AI-powered capability modernizing traditional customer journeys with intelligent decisioning and propensity modeling for optimal customer interactions. This capability transforms conventional marketing by considering the changing nature of human behavior. Instead of forcing customers down pre-determined paths, marketers can intelligently sense customers' unique context and needs at any given moment, adjust and change their outreach approach in real time, and proactively deliver personalized messages on their preferred channels.
As organizations face continued pressure to capture customers' very limited attention in an increasingly noisy and competitive environment, traditional approaches to journey orchestration are no longer working. Typically, brands rely on prescriptive journeys to push products to predefined segments of customers at predetermined points in time. But because humans are complex and do not always follow a linear path, this approach often results in poorly timed, overly sales-focused communications. At best, the customer ignores an irrelevant offer, and at worst they jump to a competitor.
Part of Pega Customer Decision Hub™, Next-Best-Action Customer Journeys takes a transformational approach, providing a unified solution that helps organizations to:
Next-Best-Action Customer Journeys is available today. To learn more about this new capability, visit http://www.pega.com/products/decision-hub/customer-journey-management.
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SOURCE Pegasystems Inc.