Outside Interactive, Inc. Launches the Next Evolution of Outside+ Membership
Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, today announced the next evolution of Outside+, the ultimate membership for active and healthy lifestyle enthusiasts that combines all of the Outside brands into a single bundle offering. Outside+ has continually added member benefits in the past year, all without increasing the membership price, but today announces the largest enhancements and value adds to date.
Outside+ members have a wide range of adventure and activity interests. In an effort to help customers better understand the benefits that are more meaningful to the activities they love, Outside has updated Outside+ membership bundles. Outside has launched new membership bundles, ranging from The Adventure Bundle, which groups together the most relevant benefits, such as ski trips, gear discounts, and action-packed documentaries; to the Nutrition & Wellness Bundle, highlighting recipes, meal plans, and yoga courses; and the Cycling Bundle for enthusiastic riders, gaining access to VeloNews and Peloton Magazine. While all Outside+ members receive access to the same benefits, the new membership bundles make it easier for members to navigate to their preferred perks.
"Our audience is made up of the world's most active hikers, skiers, cyclists, climbers, and other outdoor enthusiasts, all who have unique interests and pursuits," said Outside CEO, Robin Thurston. "Improving the Outside+ user exprience was a natural next step. We already provide members with best-in-class content, experiences, utilities, community, and commerce - now, we're making this experience even more personalized. Our goal is to provide endless inspiration and resources to fuel users' pursuit of epic and everyday adventures."
Since the initial membership launch, Outside has consistently added new benefits to Outside+, all without increasing the membership price, including:
Currently valued at more than $500+, an Outside+ membership is $99/year. U.S. residents may choose two print subscriptions from these 11 titles: Backpacker, Beta MTB, Clean Eating, Climbing, Outside, SKI, Trail Runner, Triathlete, VeloNews, Peloton, or Yoga Journal. Join now or learn more at outsideonline.com/outsideplus.
??* For complete details, see Program Terms. U.S. mailing addresses only; inventory quantities limited
About Outside Interactive, Inc.
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 40+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside believes life is best spent outdoors, experiencing healthy, connected, and fulfilling lives. Outside's membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, magazines, and more. Learn more at OutsideInc.com.
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