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More Than 30 Percent of Online Customer Reviews Deemed Fake with the Problem Expected to Hit an All-Time High This Holiday Shopping SeasonNEW YORK, Nov. 17, 2021 /PRNewswire/ -- A new report from Fakespot, developer of AI technology that helps users identify problematic online reviews and sellers, shows that 30.9% of analyzed online customer reviews in 2020 were deemed fraudulent across Fakespot-supported marketplaces – Amazon, Walmart.com, BestBuy.com, eBay, Sephora.com and the more than two million active eCommerce websites built on Shopify. According to the data, fake reviews are trending upward based on data from 2018-2020. Fakespot expects fake reviews will hit an all-time high this holiday shopping season and anticipates an influx Black Friday through Cyber Monday. The inaugural report from Fakespot is based on the company's machine learning and natural language processing engines trained on more than 10 billion product reviews and 5 million sellers across the Internet. Key takeaways from the report include the following:
Saoud Khalifah, Founder and CEO of Fakespot. "That said, there is good news in that the FTC and ecommerce sites are cracking down on the problem and customers are able to help protect themselves with technologies such as ours." Users rely on the Fakespot browser extensions, iOS app, and Android app to make informed purchasing decisions and mitigate risk of buying poor-quality, faulty and even dangerous products when shopping online. The 2021 Fakespot US Online Shopping Ratings & Reviews Analysis Report is available here: https://fakespot.com/2021holidayreport. About Fakespot Media Contact: View original content:https://www.prnewswire.com/news-releases/more-than-30-percent-of-online-customer-reviews-deemed-fake-with-the-problem-expected-to-hit-an-all-time-high-this-holiday-shopping-season-301426512.html SOURCE Fakespot |