Zype Launches Playout 2.0 to Enable Streamlined Linear Channel Scheduling and Distribution for Broadcasters, Digital Publishers, and Consumer Brands
Customers can grow brand reach and generate new revenue by building and publishing live linear channel experiences through Zype's simplified drag-and-drop content scheduling platform
NEW YORK, Nov. 16, 2021 /CNW/ -- Zype, the leading video API and infrastructure platform, today launched Zype Playout 2.0, a new version of its award-winning live linear solution that speeds channel scheduling with easy-to-use drag-and-drop functionality. Winner of the NAB Show Product of the Year award in the Best New Streaming Technology category, Playout 2.0 manages all aspects of programming, distribution, and monetizing linear playout channels. The latest version also includes new analytics dashboards that provide content performance insights to measure engagement and ROI.
Playout 2.0 represents a new generation of live-linear streaming capabilities that make it possible for anyone to curate a diverse range of content types and formats into a singular linear channel. It allows users to easily build and monetize linear TV channels through streamlined, drag-and-drop programming of live and on-demand video into linear streams which lowers the time, cost and expertise required to grow viewership of linear content on OTT, mobile and social video platforms.
Consumer engagement with digital linear video continues to grow and is increasingly important to video-centric brands. As enterprises migrate to cloud-based solutions for distributing video, Playout 2.0 offers an intuitive and dynamic digital content programming experience. Unlike other playout solutions, Playout 2.0's interface offers an electronic programming guide (EPG) style linear scheduler, making it straight-forward for publishers to create channels and craft high quality viewing experiences.
Vevo, the world's leading music video network, has been an early adopter of Playout 2.0 to power its connectd TV programming capabilities. "We have been rapidly expanding our distribution across free ad-supported TV (FAST) channels to offer fans a lean-back music video viewing experience on their TV screens," said Rob Christensen, VP, Advanced TV, Vevo. "Zype's newest version of Playout is built to increase our efficiency as we continue to grow and solidify our presence across more viewing destinations."
"Zype Playout 2.0 delivers one of the most flexible virtual live-linear playout solutions in the market," said Ed Laczynski, CEO Zype. "We are on the forefront of innovation, bridging traditional broadcast and digital programming, and revolutionizing what's possible for broadcasters and digital content publishers everywhere."
Key features and benefits of Playout 2.0 include:
Zype is the infrastructure for digital video, providing a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated publishing, Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and headquartered in New York, Zype is a privately held company with over 300 customers worldwide. www.zype.com.
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