Four Tips to Help Businesses Engage Customers During Halloween and Beyond
NEW YORK, Oct. 14, 2021 /PRNewswire/ -- Ahead of Halloween, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, today revealed four tips to help businesses effectively connect with customers during the Halloween season.
According to Visual GPS, an iStock research initiative, 86% of people still look to celebrate the good things in life – and now, more than ever, people are feeling the strain of social distancing, wanting to feel a sense of connection and belonging with others after many months of isolation. The most common hopes people shared once transmission for the COVID-19 virus is under control and as vaccination availability increases are travel (53%), dining out/going out for drinks (47%), reviving connections with friends and family (39%), return to live events (38%) and kids resuming normal activities (36%).
To create attention-grabbing videos for Halloween or any upcoming holidays—whether you're announcing a sale, promoting an event, or adding stories to Facebook or Instagram—use the iStock Video Editor to bring your visual storytelling to life.
"Our concept of celebration is nuanced and ever-changing, with the pandemic further impacting the way we gather and spend time with family and friends," said Claudia Marks, Senior Art Director, iStock. "The fact is that customer preferences and feelings about celebrations nd activities outside of our homes continue to evolve, which is why using visuals that depict our modern realities is crucial to connecting with customers on a deeper level."
Here, iStock reveals four tips to help businesses of all sizes to effectively, and authentically, visualize celebrations for Halloween and beyond in their marketing:
To find more Halloween imagery and video, visit istockphoto.com.
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