TMCnet News
US Social Media Analytics Market Forecast to 2026: Coverage of Major Players Including Oracle, Salesforce, IBM and SAS InstituteDUBLIN, Oct. 8, 2021 /PRNewswire/ -- The "United States Social Media Analytics Market, By Component (Software and Services), By Application, By Analytics Type, By Deployment, By Organization Size, By End User, By Region, Competition, Forecast & Opportunities, 2026" report has been added to ResearchAndMarkets.com's offering. The United States social media analytics market is expected to grow at a brisk rate during the forecast period. The major growth driver of the United States social media analytics market is the growing popularity of smartphones and customer involvement in social media. Additionally, large enterprises are focusing more on competitive intelligence, which is further aiding market growth. Moreover, remarkable evolution from business intelligence techniques to advanced analytic techniques is anticipated to elevate the adoption of social media analytics in the country, thereby boosting the market growth in the years that follow. However, a major hindrance in the growth of the US social media analytics market is the lack of significant technical expertise and high implementation efforts. The United States social media analytics market is segmented based on component, application, analytics type, deployment, organization size, end user, region and company. Based on application, the market is segregated into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement and others. Out of which, risk management and fraud detection segment is forecast to grow at the highest CAGR in the next five years, which can be attributed to the capability of analytics tools to extract and analyze the data generated from various data sources, in turn providing opportunities for identification and mitigation of deceitful activities. Objective of the Study:
The publisher calculated the market size of United States social media analytics market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied. Key Target Audience:
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities. Key Topics Covered: 1. Product Overview 2. Research Methodology 3. Impact of COVID-19 on United States Social Media Analytics Market 4. Executive Summary 5. Voice of Customer 6. United States Social Media Analytics Market Outlook 7. United States SME's Market Outlook 8. United States Large Enterprises Market Outlook 9. Market Dynamics 10. Market Trends & Developments 11. Policy & Regulatory Landscape 12. United States Economic Profile 13. Competitive Landscape (Partial list of companies) 14. Strategic Recommendations Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/r/4ks3nv Media Contact: Research and Markets View original content:https://www.prnewswire.com/news-releases/us-social-media-analytics-market-forecast-to-2026-coverage-of-major-players-including-oracle-salesforce-ibm-and-sas-institute-301395978.html SOURCE Research and Markets |