Aktana Launches Contextual Intelligence 360 to Solve the Challenge of Personalizing Customer Engagement at Scale
SAN FRANCISCO, Oct. 06, 2021 (GLOBE NEWSWIRE) -- Aktana, the leader in intelligent customer engagement for the global life sciences industry, today announced Contextual Intelligence 360, a new, modular solution that enables commercial teams to rapidly scale AI-driven programs that personalize the customer experience, coordinate engagement and optimize the entire customer journey across channels.
Contextual Intelligence 360 builds on Aktana’s legacy AI strength in sales channel optimization to bring the same level of machine learning precision and contextual insights to all commercial activities. The solution can be configured to each brand’s unique strategy, incorporates any data or AI model, and can quickly extend across teams, franchises and regions. As part of the Contextual Intelligence 360 vision, commercial and medical teams will be able to expertly coordinate all of their interactions across the entire workflow from a single user interface.
Life sciences companies have been struggling to fit the pieces of the omnichannel puzzle together for more than a decade, even with continued advancement in AI and machine learning technologies. Data quality, vendor complexity, and change management challenges have challenged global rollouts. Now, as the use of digital is skyrocketing and HCPs are time-constrained like never before, coordinated omnichannel engagement with HCPs is crucial for success.
“One of our goals is to create meaningful and relevant interactions with physicians to support them in prioritizing patient care and taking into consideration their preferences,” said Quentin Lepont, global head of customer excellence & operations at Biogen. “We are upgrading our digital infrastructure with scalable artificial intelligence solutions and we are pleased to collaborate with Aktana on innovative programs to enable our teams to deliver personalized, coordinated experiences for our customers globally.”
Aktana’s Contextual Intelligence 360 includes the following components:
“The life sciences industry is at a critical inflection point: Coordinate personal engagement with HCPs, or lose their trust,” said Derek Choy, president at Aktana. “Our latest innovations, such as AI-driven optimization, allow companies of all sizes to achieve their omnichannel goals and form long-term relationships with physicians, ushering in a whole new generation of software that applies AI in a way that is contextual, flexible and transparent.”
Contextual Intelligence 360 will be available globally in November 2021. Learn more at Aktana’s upcoming webinar on November 10th, 2021. Details to follow on aktana.com.
In other news today, Aktana announced the launch of its next-generation Contextual Intelligence Engine.
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