Global Influencer Marketing Platform Market 2021-2028: Changing Content Consumption Trends are Offering Promising Growth Opportunities
DUBLIN, Sept. 15, 2021 /PRNewswire/ -- The "Global Influencer Marketing Platform Market 2021-2028" report has been added to ResearchAndMarkets.com's offering.
The global influencer marketing platform market size is anticipated to reach USD 84.89 billion by 2028, exhibiting a CAGR of 30.3% over the forecast period.
The growing deployment of Computer-Generated Imagery (CGI)-based virtual influencers has offered new growth prospects for the market.
Additionally, OTT media production houses have started offering acting or post-production roles to digital influencers owing to the similarity in ther nature of work in content creation and the digital media ecosystem. This helps influencers to reach larger audiences and add value to their presence, thereby offering brands the opportunity to expand their reach and improve penetration via influencer marketing.
The gradual acceptance of the 5G delivery model is also expected to offer an impetus to the market. 5G promises to enhance automation of marketing practices and improve connectivity, resulting in higher media consumption and more interactive users. Pairing 5G technology with extensive and accurate datasets is expected to help marketers reach the target audience more effectively and help deliver hyper-localized content.
Furthermore, digital video advertising is expected to become more popular due to greater bandwidth and connectivity. This will help influencers offer improved Return on Investment (RoI) for brands by creating high-resolution 4K video content, improved click-through rate, and faster page loading.
Influencer Marketing Platform Market Report Highlights
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