Europe to Remain as the Leading Destination for Travellers: Top Travel Plans for 2022 & Beyond Revealed in New Leisure & Business Travel Survey
Despite the travel restrictions and lockdowns caused by the COVID-19 pandemic, consumers across the leading global outbound countries are preparing to book long-haul and short-haul leisure and business travel trips.
The new Consumer Attitudes Towards International Travel & Roaming - 2022 & Beyond survey, conducted by roaming and connectivity research experts Kaleido Intelligence, found that 79% of consumers across leading outbound markets will book a leisure trip in the next 24 months, with just 45% booking a business trip.
Vaccine passports and a reduction on COVID cases across travel destinations are key to reviving travel. 54% and 60% of respondents respectively named these factors as very or extremely important factors behind boosting their travel intentions.
Planned trips* in the next 24 months by source country.
* Proportion of respondents expected to book any leisure or business travel in the next 24 months.
The survey was completed by 1,500+ respondents across 10 leading outbound travel markets: Australia | Brazil | China | France | Germany | India | Italy | United Arab Emirates | United Kingdom| United States.
Key survey findings:
Nitin Bhas, Strategy & Insights Lead at Kaleido explained: "Our travel survey has revealed some exciting insights for the roaming and travel industries. Safety matters to consumers and they want reduced and clearer rules surrounding testing, quarantining, and flying. Indeed, travel and holidays are meant to be a pleasant experience for consumers and unless customer confidence on the same improves, travel recovery will prove to be a long and uneven process."
About Kaleido Intelligence
Kaleido Intelligence is a specialist consulting and market research firm with a proven track record delivering telecom research at the highest level. Kaleido Intelligence is the only research company addressing mobile roaming in its entirety, covering:
Research is led by expert analysts, each with significant experience delivering telco research and insights that matter.
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