Entertainment Weekly Introduces Brand Refresh Across Platforms
LOS ANGELES, Sept. 14, 2021 /PRNewswire/ -- Entertainment Weekly (EW) is introducing a brand refresh across all platforms, it was announced today by Mary Margaret, Editor-in-Chief. Readers can expect an improved content experience, expanded franchises and enhanced editorial features, which will include:
EW's continued investment in print is accompanied by a digital brand refresh, designed to deepen engagement with the brand's ever-expanding audience. EW.com's legacy franchises – What to Watch, The Awardist and Binge - will be featured up front and center. These franchises increased 180% average YoY across O&O, audio and social video. The brand's multi-channel growth strategy includes new audio and video programming, and the launch of newsletters and imminent paid products.
"EW has always sat at the unique intersection of superfans and industry insiders. Our new investments across audio, video, newsletter and other platforms powers this rich legacy forward for a new generation of fandoms," said Geneva S. Thomas, EW Digital General Manager. EW Digital Director Shana Naomi Krochmal continues: "I love when you love entertainment – whatever or whoever that you're obsessed with, we want you to find more of it at EW and everywhere you already are. I really think of what we do as wish fulfillment for fans, the ultimate front-row seat to all the ways we geek out trying to bring you the best inside information."
EW, the authority on entertainment, continues to help readers navigate what is worth their time while providing more of the personality, insight, enterprise and exclusives the brand is known for.
About Entertainment Weekly?
View original content to download multimedia:https://www.prnewswire.com/news-releases/entertainment-weekly-introduces-brand-refresh-across-platforms-301376454.html
SOURCE Entertainment Weekly
IoT Evolution #TECHSUPERSHOW Networking Live Party
Smart City: Keeping Citizens Safe and Happy
Presentation Details TBA