Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform
Emplifi, the leading unified customer experience platform, today announced the launch of Emplifi Social Commerce Cloud, offering industry-first social commerce capabilities for CMOs, ecommerce leaders and social media teams charged with driving high conversion rates and increased revenue across social platforms. The innovative, first of its kind platform delivers a full suite of solutions to enable the social shopping experience by synchronizing social commerce activities across platforms, providing automated and live assistance during the shopping experience, and giving brands a single, holistic view of their social commerce efforts, along with advanced analytics.
The latest reports from industry analysts forecast retail social commerce sales to grow 35% this year in the US specifically, reaching more than $36 billion in sales by the end of 2021. That number is expected to grow to nearly $79 billion in the next four years. To help brands remain competitive across the social commerce landscape and maximize their ecommerce tactics, Emplifi Social Commerce Cloud contains a full range of social commerce tools, including:
"Social Commerce is quickly becoming a significant revenue stream for brands as today's shoppers increase their reliance on social media as the de facto platform for communication, entertainment - and now - shopping," said Alan Webber, VP, Digital Strategy and Customer Experience at IDC (News - Alert). "The opportunity of social commerce as a sales channel can no longer be ignored."
Emplifi Social Commerce Cloud is the first major platform announcement from Emplifi since the company's rebranding earlier this year. With the goal of unifying marketing, commerce, and customer care through AI-powered CX solutions, Emplifi was born from the combined technology of the customer experience platform Astute Inc. and the social media marketing platform Socialbakers. For more information, visit Emplifi's social commerce product page.
Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford (News - Alert) Motor Company and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.
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