TruTrace Launches StrainSecure 2.0 With New Features That Streamline Cannabis and CBD Cultivators' Production, Safety Standards, and Traceability While Increasing Brand Recognition
TruTrace Technologies (CSE: TTT; OTC: TTTSF), developer of a fully-integrated blockchain platform for the legal cannabis, food, and pharmaceutical industries, announced today the launch of its transformational StrainSecure™ 2.0 Platform. This ground-breaking Software-as-a-Service (SaaS (News - Alert)) platform, designed specifically for the cannabis the industry, aims to demystify the seed-to-sale process for all relevant stakeholders including producers, distributors, shippers, government agencies and consumers by powering commercial standards via an immutable, shared ledger. This launch adds a significant number of new features for collaboration, engagement, marketing, and mobile integration which will drive long term value for business within the hemp and cannabis industries.
TruTrace Chief Executive Officer, Robert Galarza says, "Over the first two years of our business, and after extensive work with leading organizations such as Shoppers Drug Mart (Loblaws), University Health Network, and Deloitte (News - Alert), we've gained a deep understanding of the new challenges facing this industry. The second version of StrainSecure will allow us to provide our clients with turnkey tools specifically designed to support the quality of their products and increasing engagement with their customers."
Most software systems utilized in the industry are fragmented and are built to simply manage internal operations, with very little interoperability into secondary systems. This leads to increased administrative costs, reduced revenue and increased risks for stakeholders. To tackle some of these issues, StrainSecure 2.0 will include several robust features tailored to decrease administrative costs, increase revenue, scale business operations and highlight product quality, including:
StrainSecure 2.0 includes a significant number of new features that facilitate higher standards and fuels business growth. One of which is the Enhanced Scan Page, which serves as a marketing tool for brands, allowing them to:
"The expectations of customers, as it relates to the quality of the products they choose to consume, has never been higher. StrainSecure 2.0 focuses on promoting good actors in the industry and giving them a solution, which unifies their network, mitigates risk, ensures compliance with commercial standards and creates a safer and more consistent marketplace for their customers. Globally focused hemp and cannabis businesses equip themselves with StrainSecure™ to scale their business," said Robert Galarza, CEO of TruTrace.
For more information, please visit: https://youtu.be/O1pMkn1VzEo
About TruTrace Technologies
TruTrace Technologies is the developer of fully integrated software, secured on a blockchain infrastructure, that gives clients' the ability to store, manage, share, and immediately access quality assurance and testing details, COAs, as well as motion and movement intelligence on inventory. The platform was specifically designed to power the traceability of testing standards within the legal cannabis, nutraceutical, food and pharmaceutical space with a focus on the authentication of source materials or ingredients used in formulation. For more information, please visit www.trutrace.co.
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