Genesys study reveals path to improving recruitment and retention for the contact center in the face of the Great Resignation
SAN FRANCISCO, Sept. 14, 2021 /PRNewswire/ -- Genesys®, a global cloud leader in customer experience, today released "Human Values: The operating system for a high-performing contact center," a study examining the values, desires and strengths among high-performing contact center employees worldwide. The report also provides a five-step process to turn these insights into actions to engage and motivate employees. By focusing on these core values, businesses can create the right culture to foster a strong sense of ownership and connection to the business. This leads to greater happiness and improves an organization's ability to attract, retain and engage top talent.
In what's being called "The Great Resignation," where 65% of people looking for a new jobi, the competition for talent is intense. The pandemic drove a shift in the mindset of how people evaluate what they want out of their employers, leading them to seek companies that have cultures that align with their values, have a clear mission and embody customer-centric business. This type of empathetic culture has become the baseline for a desirable employer.
Organizations that take a business-as-usual approach instead of adjusting to meet these new standards will be at high risk for attrition. And that leads to the expensive task of replacing and training new staff — and the loss of organizational knowledge. Ultimately, that affects the quality of service customers receive.
"Now that personal and professional lives have blended more than ever before, people are discovering that what they want out of employers is different than the past," said Merijn te Booij, Executive Vice President and General Manager, Workforce Engagement Management at Genesys. "When employees see their values integrated with their work environment, they feel seen and understood which, in turn, drives motivation and engagement. Elevating the employee experience will not only enable businesses to attract and retain talent but will also empower agents to deliver exceptional experiences to customers."
In today's experience economy, where consumers are always-on, looking for what they need — when they need it — and expecting to be heard and understood, contact center employees are often a customer's primary point of interaction with a business. The volume of custome interactions agents handle is increased by nearly 20% on average, and spiked 35-40% in some cases during the pandemic, according to a poll among Genesys Customer Advisory Board membersii. Therefore, connecting with agents by providing the environment and tools that enable them to do their best work will be a differentiator in meeting the expectations of today's consumers.
Human Values study insights
To learn more about the values and motivations of contact center employees, and to get recommendations on how to put these insights into action, please view the report here.
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i PWC US Pulse Survey: Next in Work; August 19, 2021
ii January 2021 Genesys Customer Advisory Board members poll
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