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VidMob Names Three Industry Trailblazers To Board of DirectorsNEW YORK, Sept. 08, 2021 (GLOBE NEWSWIRE) -- VidMob, the leading platform for Intelligent Creative, is announcing the addition of three industry luminaries to their Board of Directors: Former Facebook, HP and Visa CMO Antonio Lucio, Graham Holdings Chief Communications Officer Pinkie Mayfield and Ford Pro Global CMO and former Samsung CMO Wanda Young. The new board members are joining at an important growth phase for VidMob, and at a time when the industry is looking toward data-informed creative as the next frontier in high performing marketing. In February, VidMob completed their Series C financing to accelerate global expansion. “It’s incredibly exciting and validating to VidMob’s vision that Antonio, Wanda and Pinkie are joining our board. Their collective expertise and industry influence will be instrumental to VidMob as we scale into a global enterprise that serves world leading brands and agencies with Intelligent Creative,” said Alex Collmer, Founder and CEO at VidMob. “We set out to build an operating system to evolve creativity for the better, and I can’t think of three people more well-suited to help ensure we live up to our mission.” About the new board members:
“CMOs are investing in technology to improve their teams’ ability to work more efficiently and collaboratively with greater visibility to results. VidMob has the perfect solution with a platform that enables marketers to understand how creative impacts business outcomes and optimize underperforming content. I’m excited to collaborate with the team to shape the product offering to meet the evolving needs of global marketing organizations,” said Wanda Young. “VidMob is pioneering a new category by bringing data into the creative process. Marketers face mounting pressure to deliver more ROI with fewer resources which calls for innovation and agility. The platform VidMob built empowers brands to work faster and smarter and realize more value from creative activities. I am excited to help Alex and the team explore opportunities for continued growth,” said Pinkie Mayfield. “VidMob has made a name for itself as a company that loves to solve hard problems. Of all marketing levers, creative has the greatest impact on ROI but historically it’s been impossible to measure and optimize. That’s the problem VidMob tackled and it’s incredible to see the market reception. VidMob’s technology is one of a kind and I am thrilled to help the team scale the rollout of the world’s first operating system for Intelligent Creative,” said Antonio Lucio. About VidMob Media Contact? Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a5c93fac-cce1-4328-8238-a9d7e5001979 https://www.globenewswire.com/NewsRoom/AttachmentNg/2447218b-76d4-4497-83e9-1e3f30a0a9bf https://www.globenewswire.com/NewsRoom/AttachmentNg/e440232d-45fb-4803-96d8-34256610f2dd |