TMCnet News
Enterprises That Emphasize Creativity Outperform Less Creative CounterpartsNEW YORK, Aug. 25, 2021 /PRNewswire/ -- Tenovos, providers of the modern, data-first Digital Asset Management (DAM) platform that helps brands tell stories that matter, today announced findings from a new study indicating that enterprises that put an emphasis on creativity significantly outperform their less creative counterparts. The study, titled The Creative Enterprise, polled more than 3,600 companies with at least $100M in annual revenue and compared businesses that report being driven by creativity with those that prioritize efficiency. The findings uncovered clear trends that show a direct positive correlation between an emphasis on creativity and favorable overall top-line growth, customer loyalty, profitability, and employee morale. In fact, 100 percent of respondents said that creativity materially improves top-line growth for their business when it is operating at its best. What's more, 100 percent of respondents also said that creativity strengthens customer loyalty and increases overall profitability of the business when their company is operating at its best. And 97 percent of respondents said that creativity improves morale across the enterprise. The near unanimity of the data points above excludes those respondents that opted out of the question (14 percent of all respondents) because it was impossible for their organization to measure that impact. Despite the recognition of the immensely positive impact of creativity on the enterprise, most businesses do not prioritize creativity across their organization. In fact, 86percent prioritize or optimize for efficiency over creativity today. "The data speaks for itself. There's no question that enterprises that have creativity as a foundational pillar to their business perform better overall," said D. Scott Bowen, CEO of Tenovos. "It speaks to the tremendous opportunity organizations have to grow and improve across categories by making creativity a strategic focus. Efficiency is a foundational operating principle, but it is creativity that will align your business and your organization with your mission." Additional interesting findings from the study include:
For more information about Tenovos and The Creative Enterprise study, please visit https://tenovos.com/creative-enterprise-survey/and follow the company on Twitter at @TenovosASM. About Tenovos Tenovos is privately held and headquartered in New York City. For more information, please visit www.tenovos.com. Tenovos, Inc. All Rights Reserved. Tenovos, Active Story Management (ASM) and their respective logos are trademarks of Tenovos, Inc. in the United States. View original content:https://www.prnewswire.com/news-releases/enterprises-that-emphasize-creativity-outperform-less-creative-counterparts-301362355.html SOURCE Tenovos |