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Digital Marketing Spending Market from Interactive Media & Services Industry to Register 6.53% CAGR during 2021-2025 | Technavio
[August 20, 2021]

Digital Marketing Spending Market from Interactive Media & Services Industry to Register 6.53% CAGR during 2021-2025 | Technavio


NEW YORK, Aug. 20, 2021 /PRNewswire/ -- Technavio forecasts the digital marketing spending market to grow by USD 128.83 billion, at  6.53% CAGR during 2021-2025. The digital marketing spending market report covers insights on major trends, key growth drivers, and challenges impacting the overall growth of the market.

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The market is driven by global digital transformation, increased credibility, and the proliferation of digital marketing software. Users are increasingly adopting digital marketing software due to the benefit of convenience, flexibility, and improved functionality. The market growth, however, may face hindrance from challenges including lack of short-term return on investment, piracy issues in the digital content market, and the threat of fraud in RTB systems. 

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters The digital marketing spending market is segmented by Type (Search ads, Display ads, Social media, E-mail Marketing, and Others) and Geography (APAC, North America, Europe, South America, and MEA). The search ads segment was the largest revenue-generating type segment as it is used for placing online advertisements strategically on web pages showing results from search engine queries. In terms of geography, 39% of the market's growth will originate from APAC during the forecast period due to the growing popularity of digital media.

The digital marketing spending market covers the following areas:

Digital Marketing Spending Market Sizing
Digital Marketing Spending Market Forecast
Digital Marketing Spending Market Analysis
Companies Mentioned

  • Alphabet Inc.
  • Dentsu Group Inc.
  • Facebook Inc.
  • MaxAudience Inc.
  • Microsoft Corp.
  • Silverback Strategies Inc.
  • Twitter Inc.
  • Verizon Communications Inc.
  • Vivendi SE
  • WebFX

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio's in-depth research has direct and indirect COVID-19 impacted market research reports.
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Related Reports:

Digital Retail Marketing Market by Type, Platform, and Geography - Forecast and Analysis 2020-2024


Transactional and Marketing Emails Market by Application, End-user, and Geography - Forecast and Analysis 2021-2025

Programmatic Advertising Spending Market by Auction Type, Display Type, and Geography - Forecast and Analysis 2020-2024

Key Topics Covered:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five forces analysis 2020 & 2025
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Type

  • Market segments
  • Comparison by Type
  • Search ads - Market size and forecast 2020-2025
  • Display ads - Market size and forecast 2020-2025
  • Social media - Market size and forecast 2020-2025
  • Others - Market size and forecast 2020-2025
  • Market opportunity by Type

Market Segmentation by Platform

  • Market segments
  • Comparison by Platform
  • Mobile devices - Market size and forecast 2020-2025
  • Desktops - Market size and forecast 2020-2025
  • Market opportunity by Platform

Customer landscape

  • Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Alphabet Inc.
  • Dentsu Group Inc.
  • Facebook Inc.
  • MaxAudience Inc.
  • Microsoft Corp.
  • Silverback Strategies Inc.
  • Twitter Inc.
  • Verizon Communications Inc.
  • Vivendi SE
  • WebFX

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
Report:https://www.technavio.com/report/digital-marketing-spending-market-industry-analysis

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