Digital Ad Spending Continues Growth Trend into Q2, with Paid Search and Paid Social Both Accelerating When Compared to Low Point of Pandemic, Finds Skai
SAN FRANCISCO, July 29, 2021 /PRNewswire/ -- Today, Skai, -- a leading commerce intelligence platform -- is publishing its Q2 2021 Digital Marketing Quarterly Trends Infographic, an analysis of the digital marketing trends that defined the last quarter, with a full report to follow next week. The overall picture is one of growth as the momentum of the pandemic recovery continues to drive investment across the entire online advertising space.
Search Hits New Highs
Social Pricing Increase Pushes Spending Growth
Retail Media Reigns Supreme, Prime Day Is a Key Driver
App Advertisers Are Diversifying Dollars
Click Prices Complete Pandemic Rebound in Search
Travel Rebound Continues, Search Spending Spikes
"Ultimately, we knew this quarter would look strong from a spending perspective, because this quarter last year was so tough on advertisers in both search and social," said Chris Costello, Senior Director of Marketing Research for Skai. "The big question for the rest of 2021 is how that momentum can sustain itself when compared to the second half of last year, when the recovery was in high gear. The overall economy on the horizon still looks like the rising tide that can lift all boats, but virus variants could still make an impact."
Skai is a commerce intelligence platform that powers brand insights, decisions and execution for faster, more predictable go-to-market outcomes. Skai's platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product, insights and marketing teams to accurately plan strategies and benefit from connected omnichannel launches. Skai merges the former Kenshoo and Signals Analytics capabilities and for more than a decade, has been trusted by an impressive roster of global brands including Procter & Gamble, PepsiCo, Estée Lauder, Nestle, Johnson & Johnson, Mars and others. With its expanded product suite, Skai is unifying data and helping companies better understand their consumers in real-time. It has seven international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital.
For more information, visit www.skai.io.
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