Frito-Lay Variety Packs Blasts Off With Aspiring Astronaut Alyssa Carson For Back-to-School Program Sending Girls To Space Camp
PLANO, Texas, July 28, 2021 /PRNewswire/ -- As school closures due to COVID-19 had significant impacts on children's education this past year, the 2021 back-to-school season is more important than ever. To help shine a spotlight on the importance of introducing and retaining more students in STEM programs at an early age, Frito-Lay® Variety Packs is teaming up with Alyssa Carson, an aspiring astronaut and one of a just few certified Aquanauts, for the launch of its Back-to-School Blast Off campaign. As a part of the program, Frito-Lay Variety Packs will sponsor 50 girls for the once-in-a-lifetime opportunity to go to Space Camp® over the next five years.
"I developed a love for space at a young age. I was fortunate enough to live out my dream to attend Space Camp, which helped me further cement my interest in the STEM field," said Carson. "I want to help kids get that hands-on experience at school and in their homes, which is why I'm excited to partner with Frito-Lay Variety Packs on their mission to help young students, especially female and under-represented community groups, develop their passion for space or any STEM opportunity they want to pursue."
STEM fields are predicted to experience the highest growth in job numbers between now and 2030, yet only 28 percent of the STEM workforce is female, only seven percent is Black and six percent is Hispanic.1 Through a $150,000 donation, Frito-Lay Variety Packs has established the "Space for Her" Scholarship fund, which will send a total of 50 girls to Space Camp over the next five years. The brand has teamed up with the National Urban League and UnidosUS to select the inaugural class of young women, which includes:
A recent study shows that most girls become interested in STEM around the age of 11, but their interest starts to wane by the age of 152. That's why, as a part of the Space for Her scholarship, Frito-Lay Variety Packs will include scholarship winners in a "Space for Her-os" mentorship program, which will offer coaching and guidance on different career paths in the science and tech sector. The Space for Her-os mentors include:
Families across the country also have an opportunity to win a spot at Space Camp with the purchase of specially marked Frito-Lay Variety Packs. As a part of the Back-to-School Blast-Off campaign, fans can enter for a chance to be one of the ten Grand Prize Winners who will receive a one-week Space Camp experience at the U.S. Space & Rocket Center® in Huntsville, Alabama. For official rules please visit FLVPBlastoff.com.
The fun doesn't stop there: Fans can also visit FLVPBlastOff.com for STEM activities created by NASA Scientists that kids and families can do with everyday household items.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
About the Urban League of Greater Chattanooga
About Space Camp®
1 "The STEM Gap: Women and Girls in Science, Technology, Engineering and Math", AAUW.
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SOURCE Frito-Lay North America
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