Dynamic Yield Positioned Highest and Furthest in 2021 Gartner MQ for Personalization Engines
NEW YORK, July 22, 2021 /PRNewswire/ -- Dynamic Yield, the Experience Optimization platform, today announced it has been positioned both highest based on its ability to execute and furthest for completeness of vision in the Leader's quadrant of Gartner's 2021 Magic Quadrant for Personalization Engines.* Dynamic Yield has been named as a Leader in 4/4 of the analyst firm's reports on the category, which first began being published in 2018. A complimentary copy of the report is available from Dynamic Yield here.
"A lot has changed since last year. We increased the R&D group at Dynamic Yield by 15% and doubled the size of our data science team, launching dozens of new features, capabilities, services, and improvements to the same platform we've been building since the very beginning," said Liad Agmon, CEO of Dynamic Yield. "Like the many that have come before it, this recognition is a reflection of our steadfast commitment to providing the best personalization technology in the world."
Dynamic Yield was evaluated alongside 11 other solution providers in the industry, receiving the highest critical capabilities ratings for testing (3.9/5) and optimization (3.9/5) use cases, as well as for the digital commerce capabilities use case, scoring the highest (3.81/5) of any other vendor evaluated in its companion 2021 Critical Capabilities for Personalization Engines research.
Why Dynamic Yield believes it has remained a Leader in Personalization Engines:
News of Dynamic Yield's position as a Leader follows a number of strategic releases made by the company, including the launch of its self-training deep learning AdaptMLTM system, enterprise-grade personalization solutions for large teams, as well as Multilingual Campaigns to simplify global campaign management. The continued innovation has also solidified Dynamic Yield as a Top Rated A/B Testing & eCommerce Personalization software by TrustRadius. The recognition from TrustRadius represents the third consecutive year Dynamic Yield has been distinguished as a leader in both categories and comes after the company's receipt of two "Best of" awards for Best Feature Set and Customer Support by the trusted review site for business technology.
To download a complimentary copy of the report, visit: dynamicyield.com/guides/gartner-mq/
*Gartner, Magic Quadrant for Personalization Engines, 19 July 2021, Jason McNellis, Claire Tassin, Jennifer Polk
**Gartner, Critical Capabilities Personalization Engines, 19 July 2021, Jason McNellis, Claire
Tassin, Jennifer Polk
***Gartner Peer Insights reviews constitute the subjective opinions of individual end-users based on their own experiences and do not represent the views of Gartner or its affiliates.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Dynamic Yield
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 350 global companies are using Dynamic Yield's Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions, to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.
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