Visit St. Pete/Clearwater Partners with Buxton to Gain Visitor Insights
FORT WORTH, Texas, July 21, 2021 /PRNewswire/ -- Visit St. Pete/Clearwater, Pinellas County's destination marketing organization, will leverage Buxton's consumer intelligence technology to gain in-depth insights on visitors to the region. Buxton's best-in-class visitor analytics will allow the organization to better understand who is visiting the region's beaches, downtown areas and other cultural attractions, as well as understand how to reach additional future visitors.
"Visit St. Pete/Clearwater is excited to work with Buxton to welcome travelers from all around the country to our beautiful beaches, museums and other attractions," said Steve Hayes, president and CEO of Visit St. Pete/Clearwater. "Knowing where these visitors come from and who they are will help us create strategic marketing campaigns in both existing and new markets, which is key for rebounding our tourism sector after the pandemic."
"Buxton is pleased to support Visit St. Pete/Clearwater in its efforts to gain deeper knowledge of its visitors and enhance its ability to communicate with potential travelers," said Kim Norcross, director in Buxton's platform sales division. "Buxton's powerful technology and extensive household-level datasets will supplement the organization's existing insights and inform important marketing and development decisions as consumers begin traveling again."
In addition to having access to SCOUT, Buxton's proprietary web-based mapping application, Visit St. Pete/Clearwater will also utilize Mobilytics, Buxton's visitor foot traffic intelligence application. For more information about how your community can use Buxton's technology to implement retail and tourism development strategies, like the hundreds of communities nationwide that Buxton has worked with, please visit https://buxtonco.com/platform/public-sector.
About Visit St. Pete/Clearwater
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