New Data From Quantum Metric Finds Majority of Americans More Emotionally Invested in 2021 Holiday Season, Boosting Expected Ecommerce Spending
COLORADO SPRINGS, Colo., July 21, 2021 /PRNewswire/ -- Despite COVID-19 restrictions lifting across the country, ecommerce will remain the primary way Americans complete their holiday shopping this year. That's according to a new survey on 2021 holiday shopping behaviors from Quantum Metric, the pioneer in Continuous Product Design (CPD) that helps organizations build better digital products faster. Results show that the majority of Americans (81 percent) did more than 50 percent of their 2020 holiday shopping online and plan to purchase the same amount, if not more, of their gifts online this year.
Capturing customer insights across $77B of retail ecommerce transactions, the Quantum Metric platform has seen a 16 percent increase in quarterly online sales for the first half of 2021. The company predicts another surge in ecommerce holidays sales similar to the spike seen in November and December of 2020. To corroborate those results, the company polled 2,000 U.S. consumers aged 18+ on their expected holiday shopping behavior and motivators.
With many families unable to celebrate the holidays together in 2020, two in three consumers (64 percent) expect the upcoming season to be more meaningful than in years prior, making Americans 56 percent more likely to be emotionally invested in the 2021 holidays. The added pressure will lead nearly two in three (62 percent) to spend more than they had before the pandemic, as the majority (54 percent) seek gifts that represent a personal connection with the recipient. This emotional spending is driving up consumers' expected budgets, with one in three (30 percent) anticipating they'll spend up to $1,000 on the holidays, while another one in four (23 percent) say they will spend up to $2,000.
"Our findings sow that the surge in 2020 ecommerce holiday sales wasn't just a result of the pandemic, it signified a major shift in shopping behaviors that will continue into the upcoming season," said Mario Ciabarra, CEO of Quantum Metric. "With emotions high, retailers need to create digital experiences that are personalized and intuitive, allowing consumers to focus less on how they shop and more on finding the best gift for friends and family. Using methodologies, such as Continuous Product Design, to collect, identify, and quantify real-time customer insights are key to building these meaningful moments."
Additional findings from the survey include:
For more insights from Quantum Metric's latest survey visit: quantummetric.com/blog/2021-holiday-shopping-survey/
About Quantum Metric
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SOURCE Quantum Metric
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