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User Generated Content Platform Market Size Worth $18.65 Billion By 2028: Grand View Research, Inc.SAN FRANCISCO, July 19, 2021 /PRNewswire/ -- The global user generated content platform market size is expected to reach USD 18.65 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 26.6% from 2021 to 2028. User Generated Content (UGC) or User Generated Content Platform can be defined as software-as-a-service (SaaS) that helps organizations curate images, videos, and text from social media and other online resources to repurpose for creating their brand's authentic story. The use of user-generated content for marketing purposes is on the rise. The authenticity and creativity of this messaging have been harnessed to drive positive business outcomes. As more marketers take advantage of this relatively new form of advertising, close attention is needed to be paid to how this content is commercialized, to not tread into the very different waters of influencer marketing.  Key Insights & Findings:
Read 112 page market research report, "User Generated Content Platform Market Size, Share & Trends Analysis Report By Product Type {Audio and Video (including live streaming), Websites}, By End User (Enterprises, Individual), And Segment Forecasts, 2021 - 2028'', by Grand View Research. For instance, Travelex, a U.K.-based foreign exchange company, started a campaign by launching a 12-month photo contest campaign. The company made use of exclusive hashtags such as #Travelxwow in order to urge its audience to participate, capture their best shots, and share on Instagram, Twitter, or directly through their own website. Through this initiative, the company aims to increase social engagement and obtain potential user data. The advent of digital commerce and the extending consumer distaste for intrusive marketing tactics have led many advertisers and brand to introduce user-generated content to engage consumers and connect with them. New formats such as augmented reality (AR) filters and lenses and live streaming have provided consumers with new methods to create content. They have given marketing agencies new strategies to leverage user-generated content as part of their advertising and marketing efforts. For instance, in March 2020, Twitch's, an American video live streaming service, states that its viewership increased by 31% as more individuals connected with the live streaming platform. For brands and their agencies, there are many benefits to using UGC for marketing and advertising purposes. Top among them are highly trusted online content, strong brand affinity and engagement, more earned media, strong search engine optimization (SEO), and new research opportunities. However, the downside of marketing and advertising through user-generated content is connected to the requirement of close supervision as negative content is inevitable. It requires an individual or a team to monitor, filter, and review user-generated content before publishing, which leads to extra costs and time for the organizations. Besides, moderating UGC can lead to a Black Hat SEO attack. Therefore, a dedicated team of supervisors is required to publish the content. Another prominent factor restraining the growth of the UGC market is unreliable and unknown sources. Since people can be reluctant to trust a random review or content with no authoritative background, it questions the credibility of the marketing content. Further, accusing the system of fake accounts and aliases is easy with so many different content contributors. Therefore, some consumers are not likely to trust UGC as others. Grand View Research has segmented the global user generated content platform market based on product type, end user, and region:
List of Key Players of User Generated Content Platform Market
Check out more studies related to content & digital marketing, by Grand View Research:
Browse through Grand View Research's coverage of the Global Next Generation Technologies Industry. Gain access to Grand View Compass, our BI enabled intuitive market research database of 10,000+ reports About Grand View Research Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead. Contact: Sherry James Logo: https://mma.prnewswire.com/media/661327/Grand_View_Research_Logo.jpg 
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