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Escalon and Early Growth Launch New And Done Branding to Better Support Their Leadership in the Essential Business Services Category
[July 15, 2021]

Escalon and Early Growth Launch New And Done Branding to Better Support Their Leadership in the Essential Business Services Category

Escalon and Early Growth, leading Essential Business Services (EBS) providers, announced today their "And done." brand for both companies that strikes at the core of the biggest challenge for small businesses, mid-sized businesses and startups - making sure back-office operations, such as accounting, HR, payroll, recruiting and taxes get done and done right. The new branding debuted today at the India COVID Relief Fundraiser virtual event that featured a panel of Who's Who SMB and startup experts discussing business in a post-COVID environment, including Daymond John of ABC's Shark Tank.

This press release features multimedia. View the full release here:

The new "And done." brand centers on businesses being able to turn to Escalon and Early Growth to just "take that work off their plate and get it done for them," Escalon CEO Anurag Pal said. The "And done." moniker is captured in creative articulating it for both companies - "Escalon. And Done." and "EarlyGrowth. And Done."

Escalon Chairman Ruby Sahiwal added, "We have been building this for the last 15 years and are now the leader in this massive category called Essential Business Services with close to 5000 clients. So, we not only created this new category to see the market from the customer's perspective, but we are also redefining how such functions are consumed. We are proud to anounce our new brand - which revolves around our promise of DONE!"

Focal points of the new branding are the websites of Escalon and Early Growth. Both were overhauled to feature the new look and feel of the branding with a heavy emphasis on getting Essential Business Services, aka back-office work, done for customers. The new designs also feature a robust content library full of advice and tips for businesses of all sizes, along with an array of testimonials from some of Escalon's 5,000 clients and Early Growth's 5,000 clients.

"The Escalon and Early Growth brands are together in our promise of not viewing the world through narrow supplier self-interest but from the customer's vantage point and delivering high-quality strategic advice and taking care of all Essential Business Services," said Pal. "Back-office operations are essential but can be consuming, challenging. As our branding would suggest, eliminate the hassle, and turn to our two companies to, well, just get it done."

About Escalon Services

Since 2006, Escalon has shepherded over 5,000 companies across many verticals and in 22 countries. We have helped businesses grow from one person in the garage to IPO and beyond, and we have been named to Inc. Magazine's Inc. 5000 list three times over the past four years. We provide a one-stop shop for the integrated solutions we call Essential Business Services (EBS). EBS gives clients a seamless, audit-ready solution for Financial Ops, People Ops and Risk.

About Early Growth Financial Services

Early Growth Financial Services provides accounting, CFO, tax, and valuation services, supporting 18% of privately funded, venture-backed startup companies in the U.S. With operations in Silicon Valley, San Francisco, Los Angeles, Austin, Chicago, Boulder, Seattle and New York City, Early Growth's customers include Indiegogo, TechShop, Quip Inc., Live Love Polish, Japan Crate and 400+ other small- to mid-size businesses worldwide.

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