TMCnet News
1847 Goedeker to Undergo Strategic, Unified Rebranding ProcessBALLWIN, Mo., July 14, 2021 /PRNewswire/ -- 1847 Goedeker Inc. (NYSE American: GOED) ("Goedekers" or the "Company") and its Appliances Connection Business, the largest pure-play online retailer of household appliances in the U.S., today announced it has engaged Capsule to lead its strategic organizational rebranding process. Capsule is a boutique firm that has served clients as a faithful editor for over 20 years, assisting with branding, company identity, messaging, and overall marketing strategy to produce tangible outcomes. Goedekers currently operates under two names, Goedekers and Appliances Connection, and is now undergoing the necessary process to transform into a singular brand. "As our operations continue to grow, we find it paramount to operate under a single brand entity to help engage customers and stakeholders throughout every step of their journey with us," stated Doug Moore, Goedekers' CEO. "Capsule has historically provided clients with step-by-step strategies to better align messaging with long-term goals. We at Goedekers are excited to bring this brand identity expertise to the table alongside their suite of consumer insights and activation strategies to better inform current operations while increasing customer awareness and recognition." Under this scope, Capsule will work with Goedekers to review the brand name, brand identity, visual identity system, and consumer messaging strategy. This strategic brand review will be aimed at providing a platform that will accelerate the Company's goal to change the way Americans buy appliances across the nation. About 1847 Goedeker Inc. About Capsule Forward Looking Statements This press release contains "forward-looking statements" that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as "anticipate," "believe," "contemplate," "could," "estimate," "expect," "intend," "seek," "may," "might," "plan," "potential," "predict," "project," "target," "aim," "should," "will" "would," or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on 1847 Goedeker Inc.'s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled "Risk Factors" of the reports that we file with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and 1847 Goedeker Inc. undertakes no duty to update such information except as required under applicable law. Contacts: Mike Houston View original content:https://www.prnewswire.com/news-releases/1847-goedeker-to-undergo-strategic-unified-rebranding-process-301333213.html SOURCE 1847 Goedeker Inc. |