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OMD Sees Campaign Results Skyrocket by Using IAS Automated Tag with GoogleSYDNEY, July 12, 2021 /PRNewswire/ -- Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, and OMD, the world's largest media network, today announced a case study on time saved and ROI achieved for two of OMD New Zealand's biggest clients by using IAS Automated Tag with Google. Known for driving efficiencies on behalf of clients, OMD proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the traditionally time-consuming tag wrapping processes required to get campaigns live, OMD New Zealand partnered with IAS to activate its automated tag capability, which is the only automated verification in Google Campaign Manager. Through this partnership, OMD New Zealand achieved the following results for two of its largest customers during the busy retail period of Q4 2020:
Jessica Miles, Country Manager ANZ at IAS, said, "We are focused on driving efficiencies for our customers by making verification and optimization products easy to manage and activate. Trafficking ads can be particularly time-consuming and subject to human error, so our automated tag capabilities have generated incredible efficiency for OMD NZ. With IAS's technology, our partners can reduce the time spent wrapping tags and focusing on connecting with their audiences to drive campaign performance." Download the case study to learn more about how IAS's Automated Tag with Google helped OMD New Zealand achieve success for two of its largest customers. For more information, visit integralads.com SOURCE Integral Ad Science (IAS) |