New Medela Family App Connects Expectant & New Parents to Expert Breastfeeding Support
• Most Trusted Breast Pump Brand+ Introduces Free App Solution to Track Contractions, Baby's Growth, Nursing/Pumping Sessions and Milk Supply with Virtual Storage Feature
• Medela Family App Connects to Medela Breast Pumps and Provides Personalized Support to Help Reach Breastfeeding Goals
MCHENRY, Ill., June 24, 2021 /CNW/ -- Medela LLC, the most trusted breast pump brand+, announced today that Medela Family™, the company's new, mobile app for breastfeeding parents is now available for free on iOS and Android devices around the world*. Medela Family tracks important stats for pregnancy, baby, and breastfeeding from the first trimester of pregnancy through baby's first year, providing personalized, evidence-based tips and support to help families meet their breastfeeding goals.
"The Medela Family app reflects our ongoing commitment to supporting the needs of today's breastfeeding families," said Annette Brüls, CEO of Medela. "For 60 years, we have focused our efforts on improving the breast milk feeding experience for families around the world with research-based and award-winning products, innovations and resources. Hearing from families about the challenge to find trusted, evidence-based information, Medela Family provides a one-stop digital solution to support their personal breastfeeding goals with tracking tools, a smart connection to Medela breast pumps, a virtual breast milk storage system, personalized articles and advice from certified lactation consultants, and so much more."
The Medela Family app and program replaces the previous MyMedela® app and The Moms' Room digital solutions. Current MyMedela users will receive a notification to update to Medela Family this month to access the wealth of digital resources now available in this singular, global solution. Through the Medela Family app, users can opt-in to receive personalized web, email and text support to help them navigate their breastfeeding journey.
"We're thrilled to connect expecting and new parents across North America to Medela Family," says Nancy Heaton, vice president of marketing and e-commerce of the Americas for Medela. "The early days of parenting are overwhelming, and we know that there is so much information out there. Medela Family makes finding trusted insights and expert gidance about breast milk, pumping and feeding simple and accessible so all parents can be empowered to make informed decisions for their family."
Designed by the breast pump brand most recommended by doctors and chosen first by moms**, the Medela Family app works like a smart assistant for new parents. In addition to voice command for hands-free access, Medela Family features:
Medela Family replaces the MyMedela® app and is available now in the App Store and Google Play. Visit www.medela.us/breastfeeding/services/medela-family-app for more information.
+Voted most trusted breast pump brand by United States and Canadian shoppers based on the 2021 BrandSpark® American and Canadian Trust Studies
Medela and MyMedela wordmark and logo are registered in the U.S. Patent and Trademark Office. Medela Family, The Mom' Room, 24/7 LC, Sonata Flex and Freestyle Flex are trademarks of Medela.
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SOURCE Medela LLC