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Is Prime Day the New "Black Friday"? New Survey from Flippa Takes the Pulse of Small Business OwnersAUSTIN, Texas, June 17, 2021 /PRNewswire/ -- Flippa, the #1 global online marketplace to buy and sell online businesses, Amazon stores, apps, websites, and other digital real estate, announced the results of a new survey of small business owners about how Prime Day positively impacts business. The survey revealed key trends and insights about how small businesses are getting ready for the holiday retail season, what concerns are top of mind for business owners as the economy recovers from the pandemic, and how Black Friday might be losing its luster as the highest ranking event for retail sales. Amazon Prime Day – the New Black Friday Flippa's survey of small business owners found that Amazon Prime Day (June 21-22) may become the new Black Friday:
"With over 1.5 million active sellers, Amazon's Prime Day is fast becoming the most important day on the calendar, and for many small business owners, it could be the difference between a good or bad year," said Blake Hutchison, CEO at Flipa. For online business owners who are considering selling their business, Amazon Prime Day can help boost their sales and profitability to increase valuation for selling a business, or to assess impact on a businesses performance when considering acquiring a business. Thirty-three percent of Flippa's survey respondents said that Prime Day positively impacts business valuation. Hutchinson added, "Successfully selling a business is all about performance, specifically the last 12 months. We encourage sellers to do everything they can to drive value prior to considering a sale so we are not surprised that Amazon Sellers would treat Prime Day as an opportunity to improve valuation. It's a key sales driver and that's what matters when you come to sell a business, Amazon store or other." Shipping and Supply Chain are Top Concerns for Small Business Owners
Despite the rise in security breaches, getting hacked was rated as the least concern by business owners (0%). Christmas in…June? Holiday Shopping Prep is Underway
On the other hand, hiring workers (7%), bullet proofing online security (4%) and offering new payment options like Buy Now, Pay Later (4%) are rated as low priorities for small business holiday preparedness, at least for now. About the Survey About Flippa Media Contact for Flippa: Juliet Travis View original content:http://www.prnewswire.com/news-releases/is-prime-day-the-new-black-friday-new-survey-from-flippa-takes-the-pulse-of-small-business-owners-301314512.html SOURCE Flippa, Inc. |