Canadian Public Relations Society (CPRS), Toronto Chapter Announces the 2021 Achieving Communications Excellence (ACE) Awards Winners
The Canadian Public Relations Society (CPRS) Toronto chapter celebrated the best in public relations and communications this evening, at the annual Achieving Communications Excellence (ACE) Awards ceremony, virtually, for the second consecutive year. The awards highlight and honour the best in public relations and communications from the previous year. The chapter received a record number of entries with 188 submissions from agencies, corporations, individuals, and non-for-profits across the Greater Toronto Area.
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"Congratulations to all of the winners and finalists. The caliber of work submitted was beyond impressive and I'm thrilled that the bar continues to be raised for our industry standards," said Jenny Shin, President, CPRS Toronto. "Although we had to continue online this year, we were still able to celebrate the incredible level of talent within the industry at a time where communications and public relations have never been more crucial."
The ACE Awards showcase skill, innovation and intelligence within the public relations and communications industry. The awards recognize excellence in communications in various categories including events, media relations, digital media, healthcare and diversity, equity and inclusion. This evening's awards began with a brief digital presentation and ended with a video announcing the winners in each category. Winners' video can be found here: youtube.com/user/CPRSToronto/.
The 2021 ACE Award recipients included:
Best Campaign of the Year
Best Creative Campaign of the Year
Best "Pivot" Award
Best Integrated Communications Campaign, COVID-related
Best Use of Media Relations, COVID-related
Brand Development Campaign of the Year
Community Relations Campaign of the Year
Digital Communications Campaign of the Year, COVID-related
Digital Communications Campaign of the Year
Employee Engagement / Internal Communications Campaign of the Year, COVID-related
Employee Engagement / Internal Communications Campaign Of the Year
Government Relations / Public Affairs Campaign of the Year
Healthcare Campaign of the Year, COVID-related
Healthcare Campaign of the Year
Investor / Financial Relations Campaign of the Year
Issues or Crisis Management Campaign of the Year, COVID-related
Media Relations, Best Use of (Under $50,000)
Media Relations, Best Use of (Over $50,000)
Marketing Communications Campaign of the Year
Marketing Communications Campaign of the Year, COVID-related
New Product or Service Launch Campaign of the Year
Student Public Relations Campaign or Event of the Year, Executed
Student Public Relations Communications Plan of the Year, Not Executed
Special Events or Experiential Marketing, Best Use of
Social Media Campaign, Best, and/or Influencers, Best Use of
Founded in 1948, the Canadian Public Relations Society (CPRS) Toronto Local Society is a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. Comprising 134 local societies, CPRS' mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.