Interbrand Launches "2021 Breakthrough Brands" Report highlighting the 30 challenger brands set to disrupt the US market
NEW YORK, June 15, 2021 /PRNewswire/ -- Interbrand – the world's leading brand consultancy – today launched its "Breakthrough Brands 2021" report, unveiling the 30 brands set to revolutionize the US market.
From mobile banking developed specifically for Black and Latinx customers (Greenwood Bank) and mental health treatments (ATAI Life Sciences) to secure messaging services (Signal) and plant-derived produce coatings (Apeel), Interbrand predicts these challenger brands have got what it takes to become household names.
This year's Breakthrough Brands cohort follows in the footsteps of A24, Oatly!, Snowflake (2020), Instacart, Slack (2017), Square and Glossier (2016) tipped for success in Interbrand's previous reports.
The brands also reflect the broader context of a tumultuous year, with businesses required to experiment and be resilient in response to a global pandemic, social justice movements and a highly contentious election cycle. These growth-stage companies have a new set of challenges to contend with as we enter a 'new reality' post-pandemic.
Five themes of innovation emerge from the 2021 Breakthrough Brands:
Daniel Binns, CEO, Interbrand New York said: "We are thrilled to be unveiling Interbrand's 2021 Breakthrough Brands. Following a tumultuous year for business across most sectors, this year's brands really are something special. In increasingly difficult circumstances, these brands have launched, pivoted, survived and even thrived. They are more than ready to follow in the footsteps of the Breakthrough Brands alumni."
Naeiri Zargarian, Associate Strategy Director at Interbrand New York said: "This new class of Breakthrough Brands give an indication of the themes that will shape a post-pandemic world. The past year surfaced cultural tensions that will continue to be opportunities for brands and institutions; the realities of modern parenthood, inclusivity and representation across categories and a willingness to tackle historically taboo topics."
Interbrand's Breakthrough Brands 2021 report is compiled via qualitative and quantitative research tools, including analysis of social listening data (gathered in partnership with Infegy, C Space) and investment data (gathered by Apollo, with consultation from Blackstone Growth).
Interbrand has selected the 30 companies that best exemplify brand growth from a list of over 400. Brands were selected against three core criteria: understanding human truths (with key indicators including social post volume and growth), creating exceptional brand experiences (brands that answer unmet consumer needs) and delivering superior business results.
The full report, including the methodology, can be downloaded here: https://www.interbrand.com/new-york/breakthrough-brands/
Interbrand's Breakthrough Brands 2021:
Afresh - Grocery store management tool for waste reduction
Air Company - Carbon negative distillation
Apeel – New age produce packaging
ATAI Life Sciences - Psychedelics for mental health
Athletic Brewing Co – Cult-favorite non-alcoholic beer
Better – Digitalized, seamless mortgage system
BREAD Beauty Supply - Modern haircare for Black and curly hair
Butterfly Network – Remote access to ultrasounds
Cameo - Personalized celebrity engagement
Dapper Labs – Blockchain-based experiences
Discord - Messaging platform for niche communities
Frida Mom - Post-partum healing and recovery products
Greenwood Bank - Digital bank built for minority communities
Healthy.io - At home diagnostics
Kano - Teaching kids coding
Lovevery - Toys aiding infant development
Megababe - Unique personal care products
Miro - Real-time online collaboration tool
Nuro - Autonomous delivery vehicle
OffLimits - Category-defying cereal
Omsom - Asian meal kit
Oura Ring - Frictionless wearable ring
Owlet - Smart wearable for infants
Pipe - Streamlined capital for start-ups
Revolut - Globalized neobank
Signal – Non-profit encrypted messaging system
Socios.com – Blockchain-based fan engagement tool
SpringHill Company - Media company focused on diverse stories
Starface - Light-hearted acne products
Zwift - At-home fitness for dedicated cyclists
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