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Interbrand Launches "2021 Breakthrough Brands" Report highlighting the 30 challenger brands set to disrupt the US marketNEW YORK, June 15, 2021 /PRNewswire/ -- Interbrand – the world's leading brand consultancy – today launched its "Breakthrough Brands 2021" report, unveiling the 30 brands set to revolutionize the US market. From mobile banking developed specifically for Black and Latinx customers (Greenwood Bank) and mental health treatments (ATAI Life Sciences) to secure messaging services (Signal) and plant-derived produce coatings (Apeel), Interbrand predicts these challenger brands have got what it takes to become household names. This year's Breakthrough Brands cohort follows in the footsteps of A24, Oatly!, Snowflake (2020), Instacart, Slack (2017), Square and Glossier (2016) tipped for success in Interbrand's previous reports. The brands also reflect the broader context of a tumultuous year, with businesses required to experiment and be resilient in response to a global pandemic, social justice movements and a highly contentious election cycle. These growth-stage companies have a new set of challenges to contend with as we enter a 'new reality' post-pandemic. Five themes of innovation emerge from the 2021 Breakthrough Brands:
Daniel Binns, CEO, Interbrand New York said: "We are thrilled to be unveiling Interbrand's 2021 Breakthrough Brands. Following a tumultuous year for business across most sectors, this year's brands really are something special. In increasingly difficult circumstances, these brands have launched, pivoted, survived and even thrived. They are more than ready to follow in the footsteps of the Breakthrough Brands alumni." Naeiri Zargarian, Associate Strategy Director at Interbrand New York said: "This new class of Breakthrough Brands give an indication of the themes that will shape a post-pandemic world. The past year surfaced cultural tensions that will continue to be opportunities for brands and institutions; the realities of modern parenthood, inclusivity and representation across categories and a willingness to tackle historically taboo topics." Interbrand's Breakthrough Brands 2021 report is compiled via qualitative and quantitative research tools, including analysis of social listening data (gathered in partnership with Infegy, C Space) and investment data (gathered by Apollo, with consultation from Blackstone Growth). Interbrand has selected the 30 companies that best exemplify brand growth from a list of over 400. Brands were selected against three core criteria: understanding human truths (with key indicators including social post volume and growth), creating exceptional brand experiences (brands that answer unmet consumer needs) and delivering superior business results. The full report, including the methodology, can be downloaded here: https://www.interbrand.com/new-york/breakthrough-brands/ --- Interbrand's Breakthrough Brands 2021: Afresh - Grocery store management tool for waste reduction Air Company - Carbon negative distillation Apeel – New age produce packaging ATAI Life Sciences - Psychedelics for mental health Athletic Brewing Co – Cult-favorite non-alcoholic beer Better – Digitalized, seamless mortgage system BREAD Beauty Supply - Modern haircare for Black and curly hair Butterfly Network – Remote access to ultrasounds Cameo - Personalized celebrity engagement Dapper Labs – Blockchain-based experiences Discord - Messaging platform for niche communities Frida Mom - Post-partum healing and recovery products Greenwood Bank - Digital bank built for minority communities Healthy.io - At home diagnostics Kano - Teaching kids coding Lovevery - Toys aiding infant development Megababe - Unique personal care products Miro - Real-time online collaboration tool Nuro - Autonomous delivery vehicle OffLimits - Category-defying cereal Omsom - Asian meal kit Oura Ring - Frictionless wearable ring Owlet - Smart wearable for infants Pipe - Streamlined capital for start-ups Revolut - Globalized neobank Signal – Non-profit encrypted messaging system Socios.com – Blockchain-based fan engagement tool SpringHill Company - Media company focused on diverse stories Starface - Light-hearted acne products Zwift - At-home fitness for dedicated cyclists
View original content to download multimedia:http://www.prnewswire.com/news-releases/interbrand-launches-2021-breakthrough-brands-report-highlighting-the-30-challenger-brands-set-to-disrupt-the-us-market-301311802.html SOURCE Interbrand |